Oriental Group

Company: Oriental Group, San Juan Puerto Rico
Company Description: Celebrating their 40th Anniversary, Oriental Group is a financial institution dedicated to empowering its customers to achieve their financial goals. It began as a local financial planning and investment company and has grown to revolutionize the banking industry by raising the bar in customer service while providing a one-stop-shop for every banking product service needed.
Nomination Category: Advertising
Nomination Sub Category: Best TV or Cinema Ad Campaign

Nomination Title: Oriental Group "Banking Solutions for Life"

   1. The date in 2004 on which this nominated campaign was first run, aired, or otherwise made public:

August 2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

Oriental Group began as a financial planning institution offering investment and
individual retirement accounts for their customers.  Through their excellence in
customer service and satisfaction it eventually turned into a full service bank,
providing everything from checking accounts, to personal loans to home
mortgages. 

While the bank supported its products and services with annual advertising
campaigns, Oriental Group was still largely perceived as only an Investment
Financial Planning Institution and not necesarrily a Full-Service Bank.

The goal of this campaign was to establish Oriental Group as a full service bank
communicating the variety of banking products and services available  - all under
one roof.  Furthermore the campaign wished to build on its customer focused
philosophy by communicating how it is dedicated to empowering it's clients to
achieve their life goals.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency: EJE Sociedad Publicitaria, San Juan Puerto Rico
Client: Oriental Group, Puerto Rico
Art Director: Héctor López
Cinematographer: E. Flehner
Creative Director: Enrique Rentas
Director: E. Flehner
Producer: Blanca Breu
Production Company: Flehner Films, Buenos Aires Argentina
Writer: Cesar Gonzalez