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Northwestern Mutual Facebook Page

Gold Stevie Award Winner 2012, Click to Enter The 2014 American Business Awards

Company: Northwestern Mutual, Milwaukee, WI
Company Description: Northwestern Mutual has helped clients achieve financial security for more than 155 years. As a mutual company with $1.2 trillion of life insurance protection in force, Northwestern Mutual has no shareholders. The company focuses on its clients and seeks to deliver consistent and dependable value to them over time. Northwestern Mutual offers a holistic approach to financial security solutions.
Nomination Category: Web Site Awards Categories - Specialty
Nomination Sub Category: Best Facebook Page

Nomination Title: Northwestern Mutual - Facebook Page

When was this page first published? May 11, 2009

Best Facebook Page

Hosting social media outlets has become as necessary to businesses as having a website. While anyone can launch a page, not everyone can implement a plan that maintains interest, integrates corporate messaging, and stays true to the company’s mission.

Northwestern Mutual’s (NM) Facebook page, with more than 41,000 likes, is one such success story. The page celebrates company milestones, champions support of NCAA® programs, and addresses consumer concerns.

Tabs invite followers the opportunity to delve deeper into the company by exploring Client Stories, interactive games and current promotions.

Whether highlighting thought leadership or encouraging participation in company-wide initiatives, NM’s messages are well-received. Followers in 2011 totaled 25,637 and lead to a target goal of 35,000 for 2012, which was met and surpassed before year-end.

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