New Jersey Resources

Company: New Jersey Resources, Wall, NJ
Company Description: New Jersey Resources (NJR) is setting the standard for reliability as a leader in the natural gas industry. Our nearly 800 dedicated people are the driving force behind our commitment to providing reliability, value and comfort to our customers - every day.
Nomination Category: Corporate Literature & Investor Relations
Nomination Sub Category: Best Annual Report

Nomination Title: Conserve to Preserve

1. The date in 2006 on which this nominated annual report was first distributed or otherwise made public:

December 1, 2006

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

NJ R's 2006 Annual Report officially launched the company's new Conserve to Preserve program, aimed at educating our stakeholders about the importance of environmental protection for ourselves and our future generations. The program represents a fundamental shift in NJR's business strategy and the vivid imagery and engaging call to action was meant to convey the importance of our message to shareowners, customers and employees. This report served as a launching pad for many other initiatives that benefit our customers, community, state, and of course, the environment.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Designer: Decker Design
Photographer: John Madere Photography, New York
Printer: Digital Color Concepts, Mountainside, NJ