Navicor, LLC - Creative Recruitment

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Company: Navicor, LLC
Company Description: At Navicor we specialize in just one area: oncology. For years, we've been helping to maintain and globally launch some of the most successful brands in oncology. Our team of oncology experts and distinguished clinicians partner with award-winning creative professionals to produce strategies that help turn oncology products into important brands—and patients with cancer into survivors.
Nomination Category: Publication Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit - Online/Electronic

Nomination Title: Creative Recruitment

The date on which this nominated material was first distributed or otherwise made public: August 8, 2016

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words): TEXT REDACTED FOR PUBLICATION

Navicor is an award-winning advertising agency that focuses on oncology and supports the many who turn cancer patients into survivors. We love what we do, and we wanted to find other creatives who share the same excitement.

We collaborated with our human resources (HR) managers to host a Creative Expo—an invitation-only night of casual conversation with prospective full-time and freelance creative talent at all levels. To promote our event, we needed something just as creative. This “blister pack” concept marries our passion for improving patients’ lives with our passion for creative brand strategies. Within each plastic pocket of the blister pack, we showcase our skills—painting, photography, illustration, writing, and digital strategy. We asked interested candidates to submit their portfolios to be considered for the event.

Our HR managers reviewed 28 portfolios and invited 15 applicants.

The event was hosted in Navicor’s Philadelphia office on August 23, 2016. Fourteen creatives attended—and we hired five of them. We advertised the Creative Expo through our social media channels and garnered more than 3,000 views.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: The Navicor Group; Philadelphia, PA
Client: Navicor
Art Director: Claire Altomari
Creative Director: David Raube
Illustrator/City: Bob Lambiase; Cherry Hill, NJ
Printer/City: TGI; Philadelphia, PA
Writer: Jennifer Deleo Kertz