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The Navicor Group, LLC, Westerville, OH: Prosigna.com

Gold Stevie Award Winner 2012, Click to Enter The 2014 American Business Awards

Company: The Navicor Group, LLC, Westerville, OH
Company Description: At The Navicor Group, we specialize in just one area: oncology. For years, we've been helping to maintain and globally launch some of the most successful brands in oncology. Our team of oncology experts and distinguished clinicians partner with award-winning creative professionals to produce strategies that help turn oncology products into important brands—and patients with cancer into survivors.
Nomination Category: Web Site Categories
Nomination Sub Category: Pharmaceuticals

Nomination Title: Prosigna.com Website

1. How often is this web site updated? As often as needed

2. Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

The important decision-making that follows an early-stage breast cancer diagnosis cannot begin without key information, including the patient’s risk of distant recurrence: high-risk patients require chemotherapy, while low-risk patients may not. Prosigna’s innovative breast cancer diagnostic assay is the first to use the PAM50 gene signature to determine a patient’s risk of distant recurrence.

To launch this new assay in the US, Navicor created a print and digital campaign featuring dynamic photography of trapeze artists. A graphic overlay shows the precise physics behind their acrobatics and the resulting confidence during a potentially risky endeavor. This illustrates Prosigna’s reliable risk assessment and differentiates Prosigna from other assays without the benefit of comparative data. The campaign has been met with praise from client and customers alike.

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List the appropriate creative and production credits for this entry:

SVP, Creative Director: Rich D’Ginto
Associate Creative Director, Copy: Patrick Myers
Senior Art Director: Sebastian Pallini
Senior Medical Writing Specialist: Kristen Smith VP,
Account Director: Frank Lescas
Account Executive: Sarah Song
Process Manager: Patti McManus
Production Manager: Jodi Back
Photographer: Tim Tadder