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The Navicor Group, LLC - DiaDexus

Gold Stevie Award Winner 2012, Click to Enter The 2014 American Business Awards

Company: The Navicor Group, LLC
Company Description: At The Navicor Group, we specialize in just one area: oncology. For years, we've been helping to maintain and globally launch some of the most successful brands in oncology. Our team of oncology experts and distinguished clinicians partner with award-winning creative professionals to produce strategies that help turn oncology products into important brands—and patients with cancer into survivors.
Nomination Category: Web Site Categories
Nomination Sub Category: Pharmaceuticals

Nomination Title: DiaDexus www.placactivity.com website

How often is this web site updated? Brand new launch site

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

The objectives of www.placactivity.com were to communicate the importance of advanced cardio biomarkers such as Lp-PLA2 in determining an individual’s risk for heart attack or stroke and to communicate that the DiaDexus PLAC test for Lp-PLA2 Activity has been FDA cleared and is now available . The website incorporates full screen video to provide a 360-degree patient perspective to remind healthcare professionals that their clinical suspicion may be more telling than their clinical risk score. The www.placactivity.com phase I website compellingly communicates this important development to healthcare professionals.

List the appropriate creative and production credits for this entry:

Phil Storer: VP Director or Technology and Innovation
Dylan Menges: Creative Director
Tim Koenig: VP, Account Director
Jason Ferguson: Account Director
Rob Parsons, Lead Developer