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 Company: MWW Group
Company Description: MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Best Public Relations Agency
Nomination Title: MWW Group: Innovate. Inspire. LEAD.
- Tell the story about what this nominated agency achieved since January 1 2007 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
MWW Group began 2007 with a three word challenge: Innovate. Inspire. LEAD. This
challenge was the agency’s rallying cry and served as the litmus test for all
our client initiatives: Are they innovative? Do they inspire action? Do they
help our clients LEAD? The agency has far surpassed this challenge, not only
with its game-changing work for some of biggest and most respected brands in
the world, but by never sacrificing the passion, flexibility and sense of
urgency that our clients demand and deserve.
Innovate
Throughout 2007, MWW Group introduced new practice areas, grew our existing
line-up of services and also built strategic partnerships to provide even more
value to our clients. These include:
• The launch of Studio MWW, a visual branding practice that works with
clients to identify visual and messaging elements that will differentiate their
brands in the marketplace.
• Significant growth of our sustainable technologies practice with new
clients, such as Sun Microsystems, iGPS, New Jersey’s CleanPower Choice and
more.
• Integration of digital media strategies, through our DialogueMedia
practice, into nearly all of our consumer marketing and corporate
communications programs. Successes included launching Nikon’s D80 blogger
program and Samsung’s online brand ambassador campaign.
• New partnerships with Deutsch, Inc. (expand advertising services), Bell-
Pottinger Group (extend international reach) and integrating our Financial
Relations Board division to provide comprehensive IR services forclients.
Inspire
Perhaps nothing personifies the MWW Group spirit more than our $1 million
donation to the Clinton Global Initiative (CGI) with a pro-bono media relations
and marketing campaign for Sabin Vaccine Institute, which fights neglected
tropical diseases (NTDs) globally. The campaign has led to a $350 million
commitment over the next five years toward NTD control from President Bush -
exceeding funding goals by 1,400 percent, as well as nearly 25 million media
impressions in a variety of top-tier media.
LEAD
MWW Group achieved stand-out results for our existing clients in 2007, from
building a legacy for the
Chairman of Deloitte & Touche to gaining a 40.5 percent increase in stock price
for Respironics to achieving the No. 1 market position for Nikon in the
competitive digital SLR camera market. We’re extremely proud of the fact that
more than a quarter of MWW Group’s clients have been with the firm for more
than five years (and several have remained with us since our founding). And
with more than 85 new clients added to our roster, including
Anheuser-Busch, Dubai Aerospace Enterprise, Iceland, Naturally, ING Direct,
Medco Health Solutions, National Hemophilia Foundation, Target, Under Armour
and more, MWW Group has experienced a 13 percent increase in top line growth,
20 percent organic growth and record net revenues of more than $48 million.
Throughout our evolution from a one-man shop to an international organization,
MWW Group has always looked to our clients' satisfaction as the most important
measure of success. When clients like ING Direct say, “MWW Group knows what a
client needs, rather than just what a client wants. That kind of chemistry is
invaluable,” we know we're exceeding client expectations. This is what drives
us every day at MWW Group, and the reason we will continue to innovate, inspire
and LEAD.
- List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
http://video.mww.com/mwwmarketing/AmericanBusinessAwards.htm
- Provide a brief (up to 100 words) biography about the leader of this agency:
Michael W. Kempner is the founder, President and Chief Executive Officer of MWW
Group. In addition to running the agency as a whole, Mr. Kempner plays an
active role in many of the firm’s accounts and will play an active role in the
strategic and creative development of the Estee Lauder business. Mr. Kempner’s
expertise includes crisis communications, consumer lifestyle marketing and
public and government affairs. He was named PR Professional of the Year in 2007
by PR Week, and PR Professional of the Year in 2005 by PRNews, the same year in
which he received a Lifetime Achievement Award from PR News.
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