Morpheus Media

Company: Morpheus Media, New York, NY
Company Description: Morpheus Media is a full-service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list. As such, many of the world’s best-known brands are our clients. Morpheus Media’s streamlined and customized approach ensures that marketers receive accountable and innovative marketing solutions.
Nomination Category: Advertising Awards Categories
Nomination Sub Category: Food & Beverage - Campaign

Nomination Title: "La Vie Grand Marnier" Online campaign

1. The date on which the media element(s) in this entry was first run, aired, or otherwise made public in the U.S.A.:

October 1, 2009

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

http://thestevies.com/ABA10Attachments/Morpheus/2009GrandMarnierScreenshots110209.pdf

Grand Marnier's main objective with their "La Vie Grand Marnier" campaign was to
enter the digital space in order to re-brand their image for a younger consumer.
Through the creation and implementation of their Facebook fan page, the social
media site served as the hub through which all media placements were targeted
and re-directed. In a little over a month and a half, the campaign has yielded
great results in both their social media and display efforts. The campaign has
also received press for it's innovative placements and creative from both The
New York Times and Brandweek.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Digital Ad Agency: Morpheus Media/New York City
Creative Agency: Lambesis/San Diego