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Mondelez International

Gold Stevie Award Winner 2012, Click to Enter The 2014 American Business Awards

Company: Mondelez International, Deerfield, IL
Company Description: Mondelez International, Inc. is a global snacking powerhouse, with 2014 revenue of $34 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate and more.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Food & Beverage

Nomination Title: Mondelez International

Tell the story about what this nominated organization has achieved since January 1, 2014 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

Mondelez International, a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with Power brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages, is in the process of transforming for the future.

Power Brands

In 2014, Power Brands represented more than 60% of net revenue and received about 80% of the company's investment. And through successful innovation platforms such as belVita biscuits, Bubbly and Marvellous Creations chocolate, the company has quickly expanded products across multiple geographies to accelerate growth.
The company is expected to close its coffee joint venture with D.E Master Blenders 1753 this year and will add two acquisitions in snacking, Kinh Doh in Vietnam and U.S.-based Enjoy Life Foods.

In 2014, the company entered into an agreement with D.E Master Blenders 1753 B.V. to combine their respective coffee businesses and create the world's leading pure-play coffee company , JACOBS DOUWE EGBERTS (JDE). "The partnership will allow us to continue to participate in the growth of the coffee category, while enabling us to focus our resources on our core snacks categories of chocolate, biscuits, gum and candy," said Irene Rosenfeld, CEO.

Supply Chain Reinvention

The company is transforming its manufacturing processes to develop more efficient, modular designs for global product platforms, called "Lines of the Future." These are cutting conversion costs by 30 percent in biscuits and 20 percent in chocolate and in gum as they replace older, more inefficient assets. When the transformation started, only 15% of Power Brands were produced on advantaged assets. By 2018, that number will be about 70 percent.

From 2013 to 2015, the company will have funded and built 11 new or expanded manufacturing plants around the world, including in Russia, Bahrain, Brazil, China and India. By 2018, the company expects to build another five sites. Revenue per plant is expected to increase from $200 million per plant in 2012 to more than $300 million by 2018.

Move to Digital

The company, which spends an estimated $200 million a year on global marketing, recently announced that half of its marketing budget would go to digital by 2016.

In 2014, Mondelez signed a global agreement with Google focusing on online video, the company's largest digital media deal to date. The agreement includes markets around the world. Bonin Bough, VP, global media and consumer engagement said "Today, 58 percent of consumers turn to digital platforms for their daily media consumption. Although we've adjusted our media spending to reflect that behavior, there's still a gap. The deal with Google will enable us to close that 'digital divide.'

In 2015, Mondelez announced a global partnership with ChannelSight to maximize e-commerce sales opportunities across its digital media touch points such as brands' product pages, social media, video advertising and CRM campaigns. Mondelez will add "Buy Now" buttons media platforms across 25 markets, linking to over 130 retailers', making it easy for consumers to find and buy Mondelez products. After a successful pilot phase in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets with brands such as Oreo cookies, Cadbury chocolate and Trident gum.

Call for Well-Being

In 2014, the company launched its Call for Well-Being strategy to broaden its global nutrition efforts and commitment to sustainable agriculture.
Call for Well-Being centers on :

• empowering consumers to "snack mindfully,"
• promoting healthy lifestyles,
• securing sustainable agricultural supplies, and
• keeping its consumers and products safe.

By 2020, the company plans:

• to reduce sodium and saturated fat by 10 percent; and increase whole grains by 25 percent
• to expand portion control options
• expects 25 percent of revenue will come from Better Choice products

As a result of careful restructuring programs, global platforms, digital marketing and a focus on healthier sustainable snacks, Mondelez International is well positioned for sustainable, profitable growth over the long term

In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2014 (up to 150 words).

• Mondelez International, a world leader in Snacks, is in the process of transforming for the future.
• The company has quickly expanded products across multiple geographies to accelerate growth.
• Created the world's leading pure-play coffee company to focus on core snacks categories
• The company is transforming its manufacturing processes to develop more efficient, modular designs for global product platforms, called "Lines of the Future."
• By 2015 the company will have funded and built 11 new or expanded manufacturing plants around the world
• The company announced that half of its marketing budget would go to digital by 2016.
• Global agreement with Google focusing on online video, the company's largest digital media deal to date.
• Global partnership with ChannelSight to maximize e-commerce sales opportunities
• The company launched its Call for Well-Being strategy to broaden its global nutrition efforts and commitment to sustainable agriculture
• Well positioned for sustainable, profitable growth over the long term

Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2014?

Process Improvement