Metrics Marketing Group
Company: Metrics Marketing Group, Westlake, OH
Company Description: Metrics Marketing offers analytics-driven database and interactive marketing services: automated/triggered marketing systems, marketing database development & hosting, email strategy & deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development & hosting, eCommerce solutions, web usability, web analytics, user research and CRM consulting
Nomination Category: Web Site Categories
Nomination Sub Category: Manufacturing
Nomination Title: Akron Brass Website
When was this site or blog first published?
The Akron Brass website redesign was launched October 15, 2011.
Briefly describe this site's objectives and how it met those objectives (up to 100 words).
We completed an end-to-end redesign of the Akron Brass website that required elements of research and customer experience, search engine optimization and creative design. We leveraged Magento as the website platform offering traditional content management system (CMS) providing Akron Brass the ability to showcase their products and allow visitors to easily search/filter for products and request a quote from one of Akron Brass' distributors.
List the appropriate creative and production credits for this entry:
Stephen Kidwell, eCommerce Practice Director
Darren Brink, eCommerce Developer
Kris Brown, eCommerce Developer
Mike Woodcock, VP Creative Services
Sarah Hay, Project Sponsor