Marketing Awards Category Finalists

  

Marketing Awards Category Honorees

The following campaigns, departments, teams, and individuals have been recognized in The 2011 American Business Awards.

Business-to-Business Advertising Campaign of the Year
STEVIE AWARD WINNER:
MetLife, New York, NY: MetLife's 2010 Quotes Advertising Campaign
FINALISTS:
Accenture, Chicago, IL: Accenture High Performance Delivered Advertising Campaign
American Express OPEN, New York, NY: Start Booming

Business-to-Business Marketing Campaign of the Year
STEVIE AWARD WINNER:
American Express OPEN, New York, NY: Start Booming
FINALISTS:
Accenture, Chicago, IL: Accenture High Performance Delivered Integrated Marketing Campaign
Approva Corporation, Herndon, VA: Approva Corporation – “Control Freak”
Overture Networks, Morrisville, NC: Overture Networks – Hatteras Networks Corporate Merger Marketing Campaign
Siemens Industry, Inc., Alpharetta, GA: Welcome to Plantville – Are You Ready to Become the Ultimate Virtual Plant Manager?
Sun Life Financial Inc., Wellesley Hills, MA: The Sun Life Story Campaign
Venda, Inc., New York, NY: Venda B to B Marketing Campaign of Year
VinSolutions, Overland Park, KS: Be One With VIN: VinSolutions Marketing Blitz

Consumer Advertising Campaign of the Year
STEVIE AWARD WINNER:
Sprint Prepaid Brands, Warren, NJ: Boost Mobile Shuffle
FINALIST:
LifeLock, Tempe, AZ: LifeLock- Relentlessly Protecting Your Identity""

Marketing Campaign of the Year - Aerospace & Defense
STEVIE AWARD WINNER:
Cisco, San Jose, CA: An Eye on Security at Cisco

Marketing Campaign of the Year - Automotive & Transport Equipment
STEVIE AWARD WINNER:
MediaCom Search, New York, NY: Super Bowl Search Strategy
FINALIST:
Fathom Communications, Chicago, IL: The Power of ONE

Marketing Campaign of the Year - Business Services
STEVIE AWARD WINNER:
Slack and Company, Chicago, IL: LinkedIn “Fortune”
FINALISTS:
Accenture, Chicago, IL: Accenture High Performance Delivered Integrated Marketing Campaign
Coverall Health-Based Cleaning System, Boca Raton, FL: Coverall Health-Based Cleaning System Marketing Campaign
McKinley Marketing Partners, Inc., Alexandria, VA: McKinley Marketing Partners' 2010 Marketing Campaign
Venda, Inc., New York, NY: Venda Marketing Campaign of Year

Marketing Campaign of the Year - Chemicals
STEVIE AWARD WINNER:
Slack and Company, Chicago, IL: XIAMETER brand campaign

Marketing Campaign of the Year - Computer Hardware or Software
STEVIE AWARD WINNER:
F5 Networks, Seattle, WA: F5 Manifesto Campaign
FINALISTS:
Cenzic, Santa Clara, CA: Cenzic Leads Cybersecurity Awareness Month
CrownPeak, Los Angeles, CA: CrownPeak Don't Buy a CMS Marketing Campaign

Marketing Campaign of the Year - Financial Services
STEVIE AWARD WINNER:
American Express OPEN, New York, NY: Start Booming
FINALISTS:
John Hancock Annuities, Boston, MA: John Hancock’s Retirement Talk® Campaign
John Hancock Funds, Boston, MA: Back-to-School Campaign
MWW Group, East Rutherford, NJ: North Jersey Community Bank: Building A Trusted Banking Thought Leader in an Otherwise Scrutinized Industry
Slack and Company, Chicago, IL: Nuveen “CEF Stones” Campaign

Marketing Campaign of the Year - Food & Beverage
STEVIE AWARD WINNER:
Definition 6, Atlanta, GA: Where Will Happiness Strike Next?
FINALISTS:
Mindshare, New York, NY: Mindshare's Tiny Typos Campaign
Slack and Company, Chicago, IL: National Starch: Building the Brand—and Demand—From the Inside Out

Marketing Campaign of the Year - Insurance
STEVIE AWARD WINNER:
Blue Cross and Blue Shield of North Carolina, Durham, NC: BCBSNC HealthNAV Mobile App
FINALISTS:
Blue Cross and Blue Shield of North Carolina, Durham, NC: BCBSNC Service Story Campaign
Sun Life Financial Inc., Wellesley Hills, MA: Sun Life Rising Star Awards Program

Marketing Campaign of the Year - Media & Entertainment
STEVIE AWARD WINNER:
MediaMind, New York, NY: MediaMind Avatar Home Entertainment Release
FINALISTS:
Jake Records, Las Vegas, NV: BINC Sampler Campaign
obi creative, Omaha, NE: Nighthawks 2010 Marketing Campaign

Marketing Campaign of the Year - Non-Profit Organizations
STEVIE AWARD WINNER:
Slack and Company, Chicago, IL: Partnership at Drugfree.org Influence the Influencers Program
FINALISTS:
MWW Group, East Rutherford, NJ: From Surviving to Thriving: African Program for Onchocerciasis Control (APOC)
Produce Marketing Association, Newark, DE: PMA Foodservice Conference and Exposition 2010 Campaign
The Henker Group, Easton, MD: Frederick Douglass Honor Society/YMCA of Talbot County 10-Mile Race and Celebration

Marketing Campaign of the Year - All Other Industries
STEVIE AWARD WINNER:
LifeLock, Tempe, AZ: LifeLock- Relentlessly Protecting Your Identity
FINALISTS:
MOST Brand Development + Advertising, Aliso Viego, CA: The National Association of Realtors' Housewarming Campaign
obi creative, Omaha, NE: Miller Electric 2010 Marketing Campaign
Slack and Company, Chicago, IL: Dow Corning Construction Integrated Campaign
Specialized Marketing Services, Inc., Santa Ana, CA: LGE MobileComm Executive Launch Kit Campaign

Marketing Department of the Year
STEVIE AWARD WINNER:
PetRays Veterinary Telemedicine Consultants, The Woodlands, TX
FINALISTS:
American Specialty Health, San Diego, CA
Citizens Financial Group, Providence, RI
iolo technologies, Los Angeles, CA
John Hancock Funds, Boston, MA
SAP Marketing, New York, NY
Vemma Nutrition Company, Scottsdale, AZ

Marketing or Advertising Agency of the Year
STEVIE AWARD WINNER:
MOST Brand Development + Advertising, Aliso Viejo, CA

Marketing Team of the Year
STEVIE AWARD WINNER:
Epic Media Group, New York, NY
FINALIST:
Venda, Inc., New York, NY: Venda's Virtual International Marketing Team

Marketing Executive of the Year
STEVIE AWARD WINNER:
Informatica Corporation, Redwood City, CA: Chris Boorman, CMO and Senior VP Education and Enablement
FINALISTS:
Accenture, Chicago, IL: Teresa Poggenpohl, Executive Director - Global Image
Epic Media Group, New York, NY: Mike Sprouse, Chief Marketing Officer
iolo technologies, Los Angeles, CA: JJ Schoch, VP of Marketing
NIIT Technologies, Inc., Atlanta, GA: Aninda Bose, Head, Strategic Sales and Marketing
Pizza Hut, Inc., Plano, TX: Kurt Kane, Chief Marketing Officer
Sprint Prepaid Brands, Warren, NJ: Bob Stohrer, Vice President, Marketing
Venda, Inc., New York, NY: Ron Brien, VP Marketing

Marketer of the Year
STEVIE AWARD WINNER:
PlanSource, Orlando, FL: Stephen Bruner, Director of Marketing
FINALISTS:
MicroTech, Vienna, VA: Michael Jordan, Senior Marketing Manager
Rising Medical Solutions, Chicago, IL: Rachel Fikes, Director of Marketing

Mobile Marketing Campaign of the Year
STEVIE AWARD WINNER:
Millennial Media, Baltimore, MD: ”Jackass 3D” Global Mobile Advertising Campaign

Online Marketing Campaign of the Year
STEVIE AWARD WINNER:
MediaCom Search, New York, NY: Super Bowl Search Campaign
FINALISTS:
Embassy Suites Hotels, McLean, VA: Embassy Suites Facebook Strategy
Morpheus Media, New York, NY: The Outnet
Psion, Mississauga, ON Canada: Open Innovation Strategy Goes Live With IngenuityWorking.com, Psion’s Online Community
Sears Holdings Corporation, Hoffman Estates IL: Sears Wish Book Online Marketing Campaign

Small-Budget Marketing Campaign of the Year (<$3 million)
STEVIE AWARD WINNER:
Marketing 24/7, Inc., Trussville, AL: Business Makeover Birmingham® (BMB®)
FINALISTS:
Slack and Company, Chicago, IL: Partnership at Drugfree.org Influence the Influencers Program
WMS Gaming, Waukegan, IL: WMS Gaming's UNLEASH IMAGINATION Marketing Campaign

Viral Marketing Campaign of the Year
STEVIE AWARD WINNER:
Sears Holdings Corporation, Hoffman Estates IL: Come See the Zombie Side of Sears
FINALISTS:
TelecityGroup, New York, NY: TelecityGroup’s T-Shirt Viral Marketing Campaign
WowWe Inc., The Woodlands, TX: WowWe's Viral Marketing Campaign