Marketing Awards
Marketing Awards Categories Stevie® Award Winners
indicates a category that was awarded at the ABA's new product & tech awards ceremony in San Francisco on September 16, 2013. Other categories below were awarded at the ABA's traditional banquet in Chicago on June 17, 2013
Marketing Campaign of the Year - Business Services
GOLD STEVIE WINNER:
Accenture, Chicago, IL: Client Success Stories
BRONZE STEVIE WINNERS:
Booz Allen Hamilton, McLean, VA: Redefining Booz Allen Hamilton in the Middle East
Dun & Bradstreet Credibility Corp., Malibu, CA: EdAhead
Marketing Campaign of the Year - Consumer Products
GOLD STEVIE WINNER:
K'NEX, Hatfield, PA: K'NEX Angry Birds Product Launch Marketing Campaign
SILVER STEVIE WINNERS:
Sony PlayStation, Foster City, CA: PlayStation 4 Sizzle Video
BRONZE STEVIE WINNERS:
BCI/Bath Planet, Palatine, IL: The Bath Planet Integrated Brand Building Campaign
Experian Consumer Services, Inc., Costa Mesa, CA: Experian® Data Breach Resolution Marketing Campaign
Marketing Campaign of the Year - Electronics
GOLD STEVIE WINNER:
Sony PlayStation, Foster City, CA: PlayStation 4 Sizzle Video
Marketing Campaign of the Year - Energy or Utilities
GOLD STEVIE WINNER:
Jacobs Agency, Chicago, IL: Nicor Gas Energy Efficiency Program Liberate Campaign
BRONZE STEVIE WINNER:
Comverge, Norcross, GA: Comverge SmartPrice™
Marketing Campaign of the Year - Financial Services
GOLD STEVIE WINNER:
American Express OPEN, New York, NY: Big Break for Small Business
BRONZE STEVIE WINNER:
Makovsky, New York, NY: Equities First Holdings Marketing Campaign
Marketing Campaign of the Year - Food & Beverage
GOLD STEVIE WINNER:
Tropicana, Chicago, IL: The Good Part of New York Mornings
SILVER STEVIE WINNER:
Slack and Company, Chicago, IL: Creating, Launching and Activating the Ingredion brand
Marketing Campaign of the Year - Health Products & Services
GOLD STEVIE WINNER:
Piedmont Healthcare, Atlanta, GA: Just What the Doctor Ordered: Piedmont Healthcare’s Brand Transforms
SILVER STEVIE WINNER:
Makovsky, New York, NY: MediScripts Marketing Campaign
BRONZE STEVIE WINNERS:
McKinsey Development, Warrenton, VA: Inspirations Campaign
Quality Systems, Inc., Irvine, CA: QSI/NextGen HIMSS13 Connect. Care. Thrive. Campaign
Vemma Nutrition Company, Scottsdale, AZ: Verve Bold Launch
Marketing Campaign of the Year - Hospitality & Leisure
GOLD STEVIE WINNER:
Wynn Las Vegas, Las Vegas, NV: Wynn Digital Taxi Cab Marketing Program
BRONZE STEVIE WINNERS:
Boyd Gaming, Las Vegas, NV: B Connected Social
Expedia Media Solutions, Bellevue, WA: Plan Your Vegas by MGM Resorts and Expedia Media Solutions
Marketing Campaign of the Year - Insurance
GOLD STEVIE WINNER:
Capstrat, Raleigh, NC: Let's Talk Cost: Changing Critical Public Perceptions About Skyrocketing Health Care Costs
SILVER STEVIE WINNERS:
Blue Shield of California, San Francisco, CA: Blue Shield of California's Dr. Jim & Bob Campaign
Makovsky, New York, NY: Crystal & Company Marketing Campaign
BRONZE STEVIE WINNERS:
Blue Cross Blue Shield of North Carolina, Durham, NC: “Ready, Set, Go” Campaign
Marsh, Urbandale, IA: 2012 Special Enrollment Mailing
Marketing Campaign of the Year - Legal
GOLD STEVIE WINNER:
Thomson Reuters Elite, Culver City, CA: EBMS launch
Marketing Campaign of the Year - Non-Profit Organizations
GOLD STEVIE WINNER:
Longwood Gardens, Kennett Square, PA: Light: Installations by Bruce Munro
SILVER STEVIE WINNERS:
Association for Middle Level Education, Westerville, OH: New Branding Announcement to AMLE Board, Staff and Key Stakeholder, Westerville, OH: AMLE 39th Annual Conference for Middle Level Education Campaign
VSBrooks ADVERTISING, Coral Gables, FL: A Non-Traditional Approach to “Make Some Noise” about Hunger in South Florida
BRONZE STEVIE WINNER:
U.S. Green Building Council (USGBC), Washington, DC: Greenbuild 2012
Marketing Campaign of the Year - Pharmaceuticals
GOLD STEVIE WINNER:
The Navicor Group, LLC, Westerville, OH: Velcade Campaign
BRONZE STEVIE WINNERS:
Avion Pharmaceuticals, Alpharetta, GA: Prenate Mini Marketing Campaign
The Navicor Group, LLC, Westerville, OH: Adcetris Campaign—“Bringing Response to Life”
Marketing Campaign of the Year - Transportation
GOLD STEVIE WINNER:
The Port Authority of New York & New Jersey, New York, NY: America’s Front Door - We Make A Big World Smaller
BRONZE STEVIE WINNER:
495 Express Lanes, Alexandria, VA: 495 Express Lanes Marketing Program
Marketing Campaign of the Year - Specialty Categories
Brand Experience of the Year - Advertising, Marketing, and Public Relations
GOLD STEVIE WINNER:
American Express OPEN, New York, NY: Big Break for Small Business
SILVER STEVIE WINNERS:
Makovsky, New York, NY: MediScripts 2012 Brand Experience Campaign
MarketBridge, Bethesda, MD: My Well-Being Powered by Humana
Brand Experience of the Year - Health Products & Services and Pharmaceuticals
GOLD STEVIE WINNER:
Home Instead Senior Care, Omaha, NE: Home Instead Senior Care: Alzheimer's CARE Training
SILVER STEVIE WINNER:
USANA Health Sciences, Salt Lake City, UT: USANA Corporate Rebrand
BRONZE STEVIE WINNER:
Avion Pharmaceuticals, Alpharetta, GA: Prenate Mini Brand Experience
Brand Experience of the Year - All Other Industries
GOLD STEVIE WINNER:
William Grant & Sons USA, New York, NY: Voyage into the Unusual with Hendrick's Gin
SILVER STEVIE WINNERS:
Accenture, Chicago, IL: Client Success Stories
American Express OPEN, New York, NY: American Express OPEN Business Lounges
BevMo!, San Francisco, CA: BevMo!'s 2012 Brand Refresh
Blue Cross Blue Shield of North Carolina, Durham, NC: Generating Brand Enthusiasm: On the Road with “Future You”
Randstad US, Boston, MA: Inspiring Experts Ignites the Randstad Brand Experience
BRONZE STEVIE WINNERS:
Alex and Ani, Cranston, RI: Alex and Ani's 2012 Brand Experience Campaign
Verivo Software, Waltham, MA: The Verivo Brand Experience
Business-to-Business Advertising Campaign of the Year
GOLD STEVIE WINNER:
Accenture, Chicago, IL: Client Success Stories
BRONZE STEVIE WINNER:
SAP, New York, NY: PPC from the Ground Up: Reorganizing Structure to Improve Performance
Business-to-Business Marketing Campaign of the Year - Advertising, Marketing, and Public Relations
GOLD STEVIE WINNER:
Makovsky, New York, NY: MediScripts Marketing Campaign
SILVER STEVIE WINNER:
Bulldog Solutions, Austin, TX: Survival Guide to an Zombie Apocalypse Campaign
BRONZE STEVIE WINNER:
Slack and Company, Chicago, IL: Creating, Launching and Activating the Ingredion brand
Business-to-Business Marketing Campaign of the Year - Business Services and Diversified Services
GOLD STEVIE WINNER:
Monitronics, Dallas, TX: Tradeshow Exhibit: You have a mission/Monitronics
SILVER STEVIE WINNER:
Accenture, Chicago, IL: Client Success Stories
BRONZE STEVIE WINNERS:
Extraprise, Boston, MA: Extraprise's Internal Marketing Team Develops Continuous Nurturing Program
International Financial Data Services, Toronto, Canada: Launch of IFDS Insight™
Merkle, Columbia, MD: Marketing Imperatives: Blueprint for CMO's
Monitronics, Dallas, TX: Feeling Empty?
Business-to-Business Marketing Campaign of the Year - Computer Hardware, Software and Services
GOLD STEVIE WINNER:
SunGard Availability Services, Wayne, PA: Zombie Apocalypse Marketing Campaign
BRONZE STEVIE WINNERS:
Intermec Technologies Corp., Everett, WA: Intermec RESULTS "Marketing/Brand Campaign"
Quality Systems, Inc., Irvine, CA: QSI/NextGen HIMSS13 Connect. Care. Thrive. Campaign
Business-to-Business Marketing Campaign of the Year - All Other Industries
GOLD STEVIE WINNER:
BMO Capital Markets, New York, NY: Convertibles launch
BRONZE STEVIE WINNER:
Continental Stock Transfer & Trust, New York, NY: Continental Stock Transfer & Trust's 2012 Marketing Campaign
Consumer Advertising Campaign of the Year
GOLD STEVIE WINNER:
Expedia Media Solutions, Bellevue, WA: Cars Land at Disney California Adventure
Consumer Marketing Campaign of the Year
GOLD STEVIE WINNER:
K'NEX, Hatfield, PA: K'NEX Angry Birds Product Launch Consumer Marketing Campaign
BRONZE STEVIE WINNERS:
American Specialty Health, San Diego, CA: ExxonMobil Culture of Health Campaign
MWW, East Rutherford, NJ: McDonald’s New York Metro Nutrition Network
Mobile Marketing Campaign of the Year
GOLD STEVIE WINNER:
BMO Capital Markets, New York, NY: BMO Capital Markets ads for iPad app
Online Marketing Campaign of the Year
GOLD STEVIE WINNER:
Makovsky, New York, NY: MediScripts Online Marketing Campaign
BRONZE STEVIE WINNERS:
IgnitionOne, New York, NY: IgnitionOne Fuels Lead Generation, Sales for Lafayette 148
Marsh, Urbandale, IA: GatewayPlans.com new Travel and Medical Insurance Website
Quality Systems, Inc., Irvine, CA: QSI/NextGen HIMSS13 Connect. Care. Thrive. Campaign
Richardson, Philadelphia, PA: Richardson's Verifiable Outcomes Campaign
New Product or Service Introduction of the Year
GOLD STEVIE WINNER:
Experian Consumer Services, Inc., Costa Mesa, CA: freecreditscore.com Score Planner™
SILVER STEVIE WINNERS:
K'NEX, Hatfield, PA: K'NEX Angry Birds Building Sets New Product Launch
The Port Authority of New York & New Jersey, New York, NY: Avatar
Small-Budget Marketing Campaign of the Year (<$3 million)
GOLD STEVIE WINNER:
MAC Presents, New York, NY: Green Day Live in New York City presented by Nokia Music and AT&T
SILVER STEVIE WINNERS:
BDA, Inc., Woodinville, WA: MOGA Profane Campaign
Capco, New York, NY: Capco - We Know Financial Services
Makovsky, New York, NY: MediScripts Marketing Campaign
BRONZE STEVIE WINNERS:
BMO Capital Markets, New York, NY: Sweet Deals
Pacific Life, RSD, Newport Beach, CA: Start the Conversation About Social Security
Viral Marketing Campaign of the Year
GOLD STEVIE WINNER:
U.S. Green Building Council (USGBC), Washington, DC: #get2GB: Greenbuild 2012 Viral Campaign
Marketing Professional Categories
Marketing or Advertising Agency of the Year
GOLD STEVIE WINNER:
McKinsey Development, Warrenton, VA: MKD: Bringing Human Back
BRONZE STEVIE WINNER:
RateSpecial Interactive, Pasadena, CA: RateSpecial Interactive Comes Out On Top in 2012
Marketing Department of the Year
GOLD STEVIE WINNER:
AMAX, Fremont, CA: Team AMAX - A True Effort to Market as a Team.
SILVER STEVIE WINNERS:
American Specialty Health, San Diego, CA: Engage! Creative Group
ExactTarget, Indianapolis, IN: Team Orange: Reinventing Marketing, Delivering Results
Piedmont Healthcare, Atlanta, GA: Piedmont Healthcare's Marketing Department
BRONZE STEVIE WINNERS:
HubSpot, Cambridge, MA: HubSpot Marketing Team
LifeLock, Tempe, AZ: LifeLock Marketing Dept of the Year
Marketing Team of the Year
GOLD STEVIE WINNER:
SunGard Availability Services, Wayne, PA: SunGard Demand Generation
BRONZE STEVIE WINNERS:
Cisco Systems, Inc., San Jose, CA: Executive Technical Marketing Team
LifeLock, Tempe, AZ
Marketing Executive of the Year
GOLD STEVIE WINNER:
Piedmont Healthcare, Atlanta, GA: Matt Gove, Chief Marketing Officer
SILVER STEVIE WINNERS:
BevMo!, San Francisco, CA" Francesca Schuler, Chief Marketing Officer
HSN, Inc., St. Petersburg, FL: Bill Brand, Chief Marketing and Business Development Officer
Octagon, Saco, ME: Peter Carlisle, Managing Director, Olympics and Action Sports
BRONZE STEVIE WINNERS:
Actiontec Electronics, Sunnyvale, CA: Lesley Kirchman, Senior Director of Corporate Marketing
Demandbase, San Francisco, CA: Jennifer Pockell-Wilson VP, Integrated Marketing & Business Operations
Overland Storage, San Jose, CA: Jillian Mansolf, Senior VP, Worldwide Sales and Marketing
USANA Health Sciences, Salt Lake City, UT: Doug Braun, Chief Marketing Officer
Marketer of the Year
GOLD STEVIE WINNER:
ReachForce, Austin, TX: Mary Firme, Director of Marketing
SILVER STEVIE WINNERS:
Badgeville, Redwood City, CA: Adena DeMonte, Director of Corporate Marketing
Everblue, Huntersville, NC: Peter Bock, Marketing Analyst
BRONZE STEVIE WINNERS:
The Lorenz Marketing Group, Beverly Hills, CA: Ali Maadelat, President & Founder
MBA Focus, Dublin, OH: Ryan Pratt, Marketing Director
Roth Staffing Companies, L.P., Orange, CA: Breeanna Gordon, Creative Supervisor