Company: Makovsky Integrated Communications, New York, NY
Company Description: Founded in 1979, Makovsky is one of the world's leading independent communications consultancies, building businesses and reputations with ideas that cross the boundaries of traditional, digital, social and experiential media. We specialize in integrated communications programs for the financial, professional services, health, technology and energy sectors.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Overall Web Design

Nomination Title: EXL Service - Overall Web Design

1. How often is this site updated? Monthly.

2. Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

In the global marketplace, outsourcing has long been considered a dirty word to the business world. EXL Service, a 14-year veteran of the business process solutions industry, recognized that changing the market mindset around its services could be the key to finding organic and external growth opportunities.

With the help of Makovsky, the team kicked-off a brand revitalization effort to raise the profile of EXL by deploying an integrated marketing approach that included the development of a visually striking, yet simple, website design that speaks to its customer base and gives the EXL brand a new and sophisticated persona.

This website development effort was vital in streamlining EXL Service’s online presence by transforming a confusing, content heavy website into a sophisticated, but user-friendly, customer-centric platform.

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List the appropriate creative and production credits for this entry:

Makovsky Integrated Communications.