Company: LifeLock, Tempe, AZ
Company Description: LifeLock, Inc. is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves from identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Interface Design

Nomination Title: LifeLock.com

When was this site or blog first published?
2006

Briefly describe this site's objectives and how it met those objectives (up to 100 words).

In early 2011 the LifeLock web properties were completely redesigned and updated. The initial site was created in 2006, and was outdated. The project was initated to align with new branding principles, educate consumers on identity theft and LifeLock services, and demonstrate value and provide self-service to our 2 million members. Comparing LifeLock.com statistics from Q1 2011 to post redesign in Q1 2012 we saw some amazing results. In Q1 2012 versus the year prior, Visits to LifeLock.com were up 150%, mobile visits were up 220%, pageviews up 126%, and bounce rate was down 25%.

List the appropriate creative and production credits for this entry:

Mike Bell - Director of Digital Marketing

Ben Rabicoff - Digital Marketing Manager

Phil Censky - Diigital Marketing Manager

Sunny Yang - Creative Director