Company: Level 3 Communications, Broomfield, CO
Company Description: Level 3 Communications, Inc. (NYSE: LVLT) is a Fortune 500 company that provides local, national and global communications services to enterprise, government and carrier customers. Level 3's comprehensive portfolio of secure, managed solutions includes fiber and infrastructure solutions; IP-based voice and data communications; wide- area Ethernet services; video and content distribution;
Nomination Category: Publication Categories
Nomination Sub Category: Best E-Book

Nomination Title: Level 3 Internal eBook

The date on which this nominated e-book was first distributed or otherwise made public:

In October of 2014 we acquired a company, adding 3000+ employees to our company, this tool was a primary mechanism in getting them acquainted with their new company, Level 3.

Briefly describe this e-book's communications objectives and how it has met those objectives (up to 125 words):

To support the brand launch we created a Brand eBook, an interactive microsite that houses information related to our history, culture, attributes, target audience and guidelines for delivery. The microsite is a tool that is continually updated to account for new information and activation as well as to keep folks coming back. The brand microsite experienced rapid adoption with the following key metrics:

•More than 50% of the employees used the site in the 1st quarter of the launch
•By the end of 2014, microsite engagement was at 83%
The content on the site leverages

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Level 3 Video Cloud

Designer and Web Development Firm: Chris Lo @ Matcha Design/Tulsa, Oklahoma

Art Director: Janelle Aune - Denver Level 3