Company: Leisure Care LLC
Company Description: Founded in 1976, Leisure Care, is one of the largest privately owned and most innovative operators of senior living communities in the United States and Canada. The company’s inventive ‘Five- Star Fun’ philosophy is changing the perception of senior living by providing amenities and services commonly associated with a luxury hotel and support a healthy, active lifestyle.
Nomination Category: Advertising Categories
Nomination Sub Category: Best Newspaper Ad Campaign

Nomination Title: Leisure Care's Five-Star Fun Campaign - Fairwinds Communities

The date on which this nominated campaign was first run, aired, or otherwise made public:

January 1, 2007

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

The communications objectives for our Five-Star Fun advertising campaign are
simple - generate interest and awareness for our Fairwinds communities by
changing perceptions about senior housing.

Our communities are not the typical "Old Folks Homes." While our competitors
focus on their buildings and on the "health care" they offer, we focus on the
lifestyle provided at our communities and how that lifestyle keeps residents
active, independent, and engaged in life.

Since its inception, the Five-Star Fun campaign has been very well received by
our target demographic and has helped us attract seniors that otherwise may not
have considered senior housing.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency: Stafford Creative - Edmonds, WA
Creative Director: Sid Stafford