LeapFrog Interactive
Company: LeapFrog Interactive, Louisville, KY
Company Description: Our client list includes global and national brands within a variety of industries. We provide consulting, strategy and execution for all aspects of our clients' interactive marketing and advertising initiatives. From the initial stages of planning to the final deployment, we're ready with full-service strategy, development, management, and fulfillment reporting.
Nomination Category: Web Awards / Web Site & Blog Categories
Nomination Sub Category: Food & Beverage
Nomination Title: Trinchero Family Estates Corporate Site
1. When was this site or blog first published?
The site was first published in January 2010.
2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:
The client was seeking a new corporate presence that represented the Trinchero
Family Estates brand while providing a platform for communicating key marketing
initiatives. The site also needed to present their wine labels, each of which
incorporated unique branding to appeal to varied demographics.
The Website accomplished the objectives through a dynamic use of hero space on
the homepage for the communication, and multiple navigation paths providing
intuitive presentation of wine labels.
3. List the appropriate creative and production credits for this entry:
LeapFrog Interactive