lanxess corporation - annual report

Company: LANXESS Corporation, Pittsburgh, PA
Entry Submitted By: MARC USA
Company Description: LANXESS is a leader in specialty chemicals with 2008 sales of EUR 6.58 billion and around 14,800 employees in 21 countries. The company is represented at 44 production sites worldwide. The core business of LANXESS is the development, manufacture and sale of specialty chemicals, plastics, rubber and intermediates.
Nomination Category: Corporate Literature Categories
Nomination Sub Category: Best Annual Report

Nomination Title: LANXESS Corporation – Annual Report

The date on which this nominated annual report was first distributed or otherwise made public:

March 18, 2009

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

The LANXESS Annual Report is used to effectively communicate the yearly
achievements of the international specialty chemical company to its shareholders
in a comprehensive and transparent way. The report’s structure permitted LANXESS
to fully articulate vital messages to its diverse stakeholders across the globe.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

• Agency/City: Kirchhoff Consult AG/Hamburg, Germany
• Client: LANXESS Corporation
• Photographer: Claudia Kemp/Wuppertal, Germany
• Printer: Kunst & Werbedruck/Bad Oeynhausen