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Klein Steel, Rochester, NY: Klein Steel's Website

Gold Stevie Award Winner 2012, Click to Enter The 2014 American Business Awards

Company: Klein Steel, Rochester, NY
Company Description: Klein Steel strives to be the premier supplier of metals by providing solutions to meet our partners’ needs. We attract and engage the best teammates, suppliers and customers while embracing innovation and continuous process improvement. We carry >3K SKUs in a state-of-the-art 210K sq. ft. facility, are NQA-1 (nuclear) compliant and offer processing (e.g., laser, drill), kitting and component mfg.
Nomination Category: Web Site Categories
Nomination Sub Category: Metals & Mining

Nomination Title: Klein Steel's Website

1. How often is this web site updated?

This website is updated on a routine basis including revising site content, adding news and press releases, optimizing page-specific keywords and creating content for our blog.

2. Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

Objectives were to

a) differentiate Klein Steel from the competition (i.e., it’s not about the metal--it’s about you),

b) de-commoditize our services and elevate the conversation (i.e., Klein Steel can help you meet your critical needs: speed to market, process control, availability, on-time delivery, quality, cost reduction),

c) better reflect our brand (i.e., highly professional, values-based company; the team you want on your team; winner of prestigious Industry Week and Rochester ethics awards; ongoing investment in processing equipment),

d) drive leads and engage the audience using bold images and stronger copy.

Results:

a) 50% increase in monthly unique visitors within first two months of launch,

b) friendly, easy-to-navigate, intuitive and visually pleasing;

c) scale-able, maintainable foundation;

d) maximizes search engine optimization.

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Web development partner: Dumbwaiter Design, Rochester NY