Company: Kanban, New York, NY
Company Description: Founded in 2006, Kanban provides software engineering and application development services to global brands. Kanban specializes in complex web applications that leverage customer experience management technologies and systems, rely on rich interfaces, and deliver business results. Kanban’s clients are more agile and responsive, enabling marketing innovation on a 24x7 real-time basis.
Nomination Category: Web Site Awards Categories - Specialty
Nomination Sub Category: Best Software Programming/Design

Nomination Title: Learn & Explore for Nikon USA

When was this site or blog first published? The site launched in October 2012.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):
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With the proliferation of digital photography, consumers of all backgrounds and skill levels search for articles, tips, and other content that educate and inspire them to be better photographers. Through the redesigned and rebuilt Learn & Explore content marketing platform, Nikon provides this education and inspiration with rich, immersive and on-brand content specifically written and curated for this audience. As a result of Kanban’s content engineering discipline as the foundation for this project, Nikon has realized:

• 58% increase in average time spent on site
• 43% increase in article views per visit
• 101% increase in visits that include an Add to Cart click

The rich interface uses Nikon images to encourage exploration and dynamic search filtering to enhance findability. A CM S lets the authors work within a native editorial process and allows programmatic reuse of content across channels.

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List the appropriate creative and production credits for this website: