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John Hancock Funds

Company: John Hancock Funds, LLC, Boston, Massachusetts
Company Description: John Hancock Funds is a market leader in mutual funds and asset allocation portfolios. By leveraging ongoing product innovation, knowledge and experience and our strong brand, we are continually seeking to better serve our customers. John Hancock is the U.S. division of Manulife Financial Corporation, a highly esteemed global enterprise based in Toronto, Ontario.
Nomination Category: Live Event Categories
Nomination Sub Category: Sales Presentation

Nomination Title: John Hancock Funds Roadshow- Rethink Reality


  1. The date on which this nominated production was first presented:

    The Roadshow was shown at 38 cities across the country from mid February to the 
    end of March 2008. The attendance at each meeting on average ranged from 50-100
    financial professionals.

    All the preparation for this Roadshow Presentation started in September 2007 and
    was completed in February 2008.

  2. Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words). Provide the URL of an online overview of your production, if applicable:

    In our 3rd Annual Roadshow, John Hancock Funds challenged advisors to consider 
    how today’s changing world impacts their clients and their business. We
    presented a Real Results study about the surprising results of a research study
    showing how different types of real investors fared over time. We presented
    solutions and tools that will not only help clients succeed, but also help
    advisors to grow their businesses in this new environment.

    Although 2008's numbers have yet to be determined, we are confident our
    continued program of presenting our annual Roadshow presentation will lead to
    an increase in sales for 2008. In 2007, Roadshow attendees have increased their
    sales by almost $200M in only 1 year.

    http://www.jhfunds.com/CMS/images/HTMLEmails/Rshow_AwardEntry.html

  3. Provide the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City: