Company: Jackson Dawson Communications (West)
Company Description: Jackson-Dawson is a marketing communications and training company that has been serving clients for over 25 years. Jackson-Dawson is committed to provide its clients with solutions that are creative, unique, workable, and technologically sound, and that meet our customer's expectations.
Nomination Category: Web Site Categories
Nomination Sub Category: Automotive & Transport Equipment

Nomination Title: Toyota's Entune Web Site

When was this site or blog first published?

The Toyota.com/entune website was first publicly launched at the end of August 2011.

Briefly describe this site's objectives and how it met those objectives (up to 100 words).

Toyota.com/entune is a new approach for Toyota marketing, education and training. The objective for Toyota is to combine both consumer and dealer product information and training materials in one highly visible location within Toyota.com. Toyota.com/entune achieves these objectives with a clean, modern look and feel that builds on the concept of using simplicity to communicate the complex. There are over 50 How-To videos to support the written instructions on how to use Entune. Additionally there are two Entune simulators that allow you to test drive Entune on both Display Audio and Premium HDD Navigation systems.

List the appropriate creative and production credits for this entry:

Jason Elwart - Chief technology Officer

Jill Lindsay - Executive Vice President

Warren Victor - Director of Marketing Programs

BJ Fite - Lead Web Designer

Mike Watson - IT Project Manager

Erick Louie - Sr Rich Media Developer

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