Search past winners/finalists


  • MESA logo

ING DIRECT - We The Savers

Gold Stevie Award Winner 2012, Click to Enter The 2013 American Business Awards

Company: ING DIRECT, Wilmington, DE
Company Description: ING DIRECT, the nation’s largest direct bank, is dedicated to inspiring Americans to become a nation of savers. Since its inception in 2000, more than 7.6 million Americans have entrusted their savings with ING DIRECT, building the bank to nearly $83.0 billion in deposits as of December 31, 2012. ING DIRECT and ShareBuilder are subsidiaries of Capital One Financial Corporation (NYSE:COF).
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Writing/Content

Nomination Title: We The Savers

When this site or blog was first published?

09/29/2009

Briefly describe this site's objectives and how it met those objectives (up to 100 words).

WetheSavers.com is a blog where ING DIRECT changes the conversation and gets our Customers talking about money – it’s a virtual town hall guiding America’s Savers on the road to financial independence. We post advocacy-based content that’s written in our distinct, cheeky voice. Our goal is make our Customers think, make them laugh, tell them something they didn’t know, and make them feel like there are people out there just like them – and their struggles, financial or otherwise, are not theirs alone. We accomplish this through posting timely original content, as well as linking with mainstream news, blogs and social networks.