iCrossing

Company: iCrossing, Scottsdale, AZ
Company Description: iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. iCrossing’s client base includes such recognized brands as Epson, Office Depot, Toyota and Travelocity. The company has 550 employees in 12 offices in the U.S. and Europe.
Nomination Category: Web Awards / Web Site & Blog Categories
Nomination Sub Category: Electronics

Nomination Title: Epson 'Deal a Day' Promotion

1. When was this site or blog first published?

Dec. 2009

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

iCrossing developed a deal-a-day holiday promotion site for Epson
http://www.epson.com/Coolville that used humor and campaign-specific creative
to drive sales for the month of December. Each day, users were presented with
an offer preceded by a 3 to 5 second humorous scene featuring the quirky
residents of Coolville and groan-inducing visual puns. The campaign exceeded
all client metrics for success:
• Epson experienced record growth in sales from last year;
• The campaign hit its revenue target within the first 9 days of the
campaign and it exceeded Epson’s stretch goal;
• Return on ad spend surpassed the 9:1 mark.

3. List the appropriate creative and production credits for this entry:

iCrossing & Epson America