Hewlett-Packard - DR

Company: Hewlett-Packard
Company Description: HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31, 2006, HP revenue totaled $87.9 billion.
Nomination Category: Web Sites
Nomination Sub Category: Direct Response

Nomination Title: HP.com’s eNewsletters

   1. When was this web site first published?

The eNewsletter program was first initiated and published on HP.com in 2001. Based on intensive customer research and continual testing and improvement, the program has made multiple advancements since its initial launch.

   2. Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

http://www.hp.com/united-states/subscribe/gateway/?jumpid=go/subscribe-gate1
Sample NA eNewsletter:
http://h30046.www3.hp.com/subscribe/newsletters/taw/?regioncode=NA&langcode=USENG

In order to increase customer loyalty and boost HP/customer engagement, HP created its customized eNewsletters program, which delivers tips, promotions and relevant information on security updates and patches for the customer’s products. Additionally, HP customers benefit by receiving newsletters that compiles information rather than being bombarded with multiple patch alerts and promotions. Because 90% of the content assembled for each issue is a result the customers’ product ownership, operating system and individual interests, each newsletter delivers information that is important to the subscriber. In return, HP can finely target promotional offerings to influence repurchase.

   3. List the appropriate creative and production credits for this entry:

Stephanie Acker-Moy, VP Internet and Marketing Services
Paul Horstmeier NA,  E-Marketing Manager
Daryl Neilson, WW Manager, eCommunications Infrastructure
Karl Robertson, NA Email Team Manager