Company: HeBS Digital, New York, NY
Company Description: HeBS Digital is a full-service hotel internet marketing firm, providing direct online channel strategic advice and award-winning website design. We help hoteliers take full advantage of the direct online channel and turn their websites into the hotel's main and most-effective distribution channel.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Web Software Programming/Design

Nomination Title: HeBS Digital smartCMS

How often is this site updated? The HeBS Digital Digital Technology Team makes constant revisions and improvements to the smartCMS, which are released on a bi-monthly basis.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

So much more than a Content Management System, the HeBS Digital smartCMS powers the most innovative, dynamic and revenue-generating hospitality websites in the industry today. The smartCMS offers complete control over the property website and can serve as the foundation for reservation-driving marketing strategies such as dynamic content personalization, one-to-one marketing and reservation abandonment programs.

Yet ease-of-use and intuitive capabilities built specifically for the hospitality industry is just the beginning. The smartCMS allows limitless opportunities to market directly to guests, meeting their needs and the property’s business needs in ways that were never before possible.
Notable features include:
• Design for the Three Screens (desktop, mobile, tablet)
• Complete Content Control
• Dynamic Content Personalization Module
• One-to-one marketing
• Custom Design Themes Module
• Advanced Merchandising Module
• SEO-Friendly
• Multi-Language Module

List the appropriate creative and production credits for this entry:

An award-winning digital technology team of innovative and creative programmers, developers and designers – who are at the forefront of digital technology in hospitality – worked together to mastermind the HeBS Digital smartCMS. They are well educated in the needs of the hospitality industry and are continuously developing smartCMS modules to take the hotel website to the next level of engagement and conversions, such as Dynamic Rate Marketing, Reservation Recovery, and one-to-one marketing.
Founded in 2001, HeBS Digital is the hospitality industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm that has pioneered many of the “best practices” in hotel digital marketing and technology, social and mobile marketing, and direct online channel distribution.