Goodby Silverstein

Company: Goodby Silverstein & Partners
Company Division/Group: Interactive Group
Company Description: Got milk? Goodby, Silverstein & Partners does. The agency created the widely known campaign that promotes milk for the California Milk Processors currently serves other such clients as eBay, Saturn, Hewlett-Packard, Goodyear, E*TRADE, Discover Card, Ace Hardware, Match.com and the Oakland A's. The agency was most recently voted Agency of the Year by AdWeek in 2002 and Advertising Age in 2000.
Nomination Category: Corporate Media Awards Categories
Nomination Sub Category: Best Online Campaign

Nomination Title: + hp Brand Campaign- Online

1. List the date that this nominated campaign was first run or otherwise distributed in the U.S.:

   November, 2002

2. Briefly describe (up to 100 words) this nominated campaign's communications objectives and how it met those objectives. If possible, include as part of your answer hyperlinks to the site(s), page(s), or image (s) that represent your campaign. Submit no more than three (3) ads from the campaign.
   IMPORTANT:To include a URL you must begin and end the URL with a square-bracket and include http://
   Example: [http://www.yourdomain.com]

   This interactive work was designed to bring the +hp campaign online. From an astronaut exploring space to a child reading a storybook, each experience features a unique perspective and provides visitors with more information on how hp technology is used to make everything possible. http://www.goodbysilverstein.com/awards/hp/