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GEICO

Company: GEICO, Chevy Chase, Maryland
Company Division/Group: Communications: Media Creative
Company Description: GEICO is the fourth largest private passenger auto insurer in the United States, providing auto insurance coverage for more than 7 million policyholders. GEICO is a member of the Berkshire Hathaway group of companies. GEICO Communications' Media Creative division has been producing award- winning video programming for GEICO Associates and outside audiences for nearly 20 years.
Nomination Category: Corporate Film or Video
Nomination Sub Category: Intro: Company/Association Meeting

Nomination Title: "Gecko's Everywhere" : GEICO 2005 Annual Profit Sharing Meeting Video

   1. The date in 2005 on which this nominated production was first distributed or otherwise made public:

February

   2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

With the goals of entertaining, heightening anticipation, and building a sense of company camaraderie, the GEICO 2005 Annual Profit Sharing Meeting and video were streamed live to over 20,000 employees in 12 GEICO offices. 

To commemorate this occasion, a video was developed to seamlessly open the meeting and roll into the CEO profit sharing announcement.  Other objectives included using the GEICO Gecko, presenting the CEO and regional officers in uncharacteristically humorous roles, and creating a comic cameo for Warren Buffett, head of GEICO parent company Berkshire Hathaway.

The response was 100% universally "Excellent" from GEICO management and all employee respondents.

   3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: GEICO Communications: Media Creative/Chevy Chase, MD
Client: GEICO/Chevy Chase, MD
Art Director: Joe Talbott/Chevy Chase, MD
Cinematographer: Charlie Kendall/Herndon, VA
Creative Director: Joe Talbott/Chevy Chase, MD
Designer: Siegfred Fuster/Chevy Chase, MD
Director: Joe Talbott/Chevy Chase, MD
Illustrator/City: n/a
Music Producer/City: Siegfred Fuster/Chevy Chase, MD
Photographer/City: Jeff Carpenter/Chevy Chase, MD
Printer/City: n/a
Producer: Joe Talbott, Siegfred Fuster, Jeff Carpenter/Chevy Chase, MD
Production Company/City: GEICO Communications: Media Creative/Chevy Chase, MD
Programmer: n/a
Writer: Joe Talbott
Web Development Firm/City:n/a