Company: EffectiveUI
Company Description: EffectiveUI is the go-to UX partner for industry leaders. We help our clients reinvent significant aspects of their business, and work collaboratively to solve complex business problems and drive transformation through four areas of expertise: user research and insight, digital strategy, UX design, and UI development and integration.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Interface Design

Nomination Title: EffectiveUI: Website Redesign

How often is this site updated? The EffectiveUI website has traditionally been updated about every two to three years.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

Agencies that create websites for clients often don’t do such a good job on their own site. When we set out to redesign effectiveui.com, we dismissed this notion and sought to get closer to our brand than anyone ever had, doing quite a bit of research and strategic planning before beginning the design effort.

Through our research we knew that a prospect coming to an agency website really wants to know the answer to this question: “What’s the agency’s story in our space?”

Our strategy: Make this question easy to answer by segmenting client stories into verticals, and telling the best, most transformational stories in those segments.

A full explanation of our process can be found here: http://www.wpp.com/wpp/marketing/digital/agency-websites-cobblers-shoes/

List the appropriate creative and production credits for this entry:

• Tim Wood, Art direction
• Noah Dempewolf, Design
• Kevin Bauman, Development
• David Maren, Copywriting
• Catherine Horning, Project management
• Trenton Kennedy: Development support
• Mikey McOrmond: Visual interaction design and development support
• Bryan Ricci: Visual interaction design, visual design and production support
• Roman Blagovirnyy: Interaction design and UX architecture insight
• Dave Scott:Visual design support and UX architecture support
• Trey Secord: Visual design and production support
• Shane Johnston: CI consulting, photography consulting and support
• Dustin Chambers: UX, CI consulting
• Kevin Stussman: Development and deployment support
• Bret Wilcox: Deployment support