EffectiveUI

Company: EffectiveUI, Denver, CO
Company Description: EffectiveUI is an award-winning full service user experience agency based in Denver, specializing in the custom design and development of Web, mobile and desktop applications. The company is passionate about creating meaningful interactions with technology and brands, and live by the belief that people deserve better – better software, better design and better experiences.
Nomination Category: Interactive Multimedia Categories
Nomination Sub Category: Consumer Entertainment/Information

Nomination Title: The Complete National Geographic: 120 Years of National Geographic magazine at your fingertips

1. The date on which this nominated production was first distributed or otherwise made public:

September 2009

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Provide here the URL of the nominated production. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - for example, [http://www.yourwebsite.com/link.html]:

National Geographic wanted to create a rich, seamless application to compile
every page of every issue of its magazine from October 1888 through December
2008. With the help of EffectiveUI, a user-centered design and development
agency, the company released “The Complete National Geographic,” featuring 120
years of the magazine’s articles, advertisements and award-winning photos.

The application uses digitally scanned images of each printed page and allows
users to easily search by keyword, year and topic. Users can also leaf through
electronic pages, zoom, scroll and print them at a high resolution, capturing
the clarity and quality of the original publication.

http://www.nationalgeographic.com/completeng/

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Agency/City: EffectiveUI, Denver
Client: National Geographic
Art Director: Tim Wood
Creative Director: Tim Wood
Designer: Roman Blagovirnyy
Programmer: Doug Schmidt
Web Development Firm/City: EffectiveUI, Denver