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 Company: Design Reactor, Campbell, CA
Company Description: Design Reactor is a digital communications company specializing in creating world-class interactive marketing materials. Founded in 1998, Design Reactor employs 65 people, with offices in Silicon Valley and Austin.
Nomination Category: Interactive Multimedia Categories
Nomination Sub Category: Marketing
Nomination Title: Who is PayPal
- The date on which this nominated production was first distributed or otherwise made public:
The "Who is PayPal" demo was launched December 5th, 2007.
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Provide here the URL of your nominated production:
http://www.designreactor.com/work/who_is_paypal
PayPal wanted a high level corporate capabilities presentation that spoke
directly to potential large corporate clients who were considering using PayPal
as a payment option for their online transactions. The demo was to include an
engaging, motion graphic animation that delivered the high-level corporate
messaging. At the end of the animated demo,the viewer could then choose between
several corporate client testimonial videos.
Our client at PayPal is extremely happy with the project and says that the sales
group feels it is the most effective piece they have.
- List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Agency: Design Reactor, Campbell, CA
Account Manager: Helen Cantore
Creative Directors; Jim Vandegrift
Associate Creative Director, PayPal: KG Yama
Marketing Manager, PayPal: Leslie Lee
Designer: Ivan Kandi
Producer: Emily Wheeler
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