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Delta Faucet Company

ABA10 WinnerCompany: Delta Faucet Company, Indianapolis, IN
Entry Submitted By: MS&L Worldwide
Company Description: Founded in 1954, Delta Faucet Company is a worldwide leader in faucets and accessories. The company adheres to the philosophy that there is a better way to live with water, which goes beyond excellent design to incorporate smart thinking that anticipates people’s needs. Headquartered in Indianapolis, Indiana, the company employs 1,371 people, and is a wholly owned subsidiary of Masco Corporation.
Nomination Category: Advertising Awards Categories
Nomination Sub Category: Consumer Products - Durables - Campaign

Nomination Title: Delta Faucet Company Pilar Kitchen Faucet ad campaign

1. The date on which the media element(s) in this entry was first run, aired, or otherwise made public in the U.S.A.:

The campaign launched on July 13, 2009.

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

http://thestevies.com/ABA10Attachments/DeltaFaucet/DeltaPilarCampaign/

The campaign launched the Delta Pilar kitchen faucet with Touch2O Technology by
demonstrating its unique functionality. The campaign included print and online
ads, and a television commercial that showcased the faucet as a solution to the
everyday problem of messy hands turning on the faucet. The ad’s copy (Sometimes
your hands could use a hand) and music brought more life to the problem. The
campaign resulted in a dramatic increase in sales and tens of thousands of views
on YouTube. The TV ad was also recognized by Ace Metrix as among the most
effective ads in 2009.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency: Leo Burnett, Chicago
Client: Delta Faucet Company, Indianapolis
Art Director: Rainer Schmidt
Creative Director: Jo Shoesmith
Director: Stuart Parr
Photographer/City: Mark Laita/ Chicago, IL
Producer: Jeremy Arth
Production Company/City: Furlined/ Santa Monica, CA
Writer: Tohru Oyasu