Company: Definition 6
Company Description: Definition 6 is a Unified Marketing Agency that creates experiences to unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. For the past 15 years, Definition 6 has helped clients redefine brand experiences, unifying the disciplines of marketing and technology.
Nomination Category: Web Site Categories
Nomination Sub Category: Media & Entertainment

Nomination Title: HBO's Game of Thrones Viewer's Guide

1. How often is this web site updated?

HBO's Game of Thrones Viewer's Guide is updated after each new episode airs, so that all of the information (like character bios, maps, etc.) matches up with the current plot line. With each new episode brings stunning imagery created by the team at HBO, updated information about characters and locations, and more! The fully custom content management system (CMS) built by Definition 6 allows the HBO team to update and move their amazing content around quickly and easily with each new episode. It is flexible enough to support the ability to "stage" full content updates prior to pushing live, so the HBO team can have new content ready as soon as each new episode finishes airing. The team can also add to and edit their content in previous episodes and seasons, thereby fueling fans' desire to lose themselves in reliving the story.

2. Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

To support the launch of Game of Thrones season four, HBO engaged Definition 6 to build a digital extension of the show that would expand the experience from the television screen to second screen through a robust, fully-customized content management system. The Game of Thrones Viewer's Guide is an interactive and completely responsive companion piece and fantastic example of a multimedia narrative; by featuring exclusive video content combined with digital storytelling through bios, maps, and recaps, it offers users a truly innovative way to better understand and engage with the show's complex story. The custom CMS built by Definition 6 supports the fantastic imagery created by HBO, allowing fans to lose themselves in reliving the story, without having to worry about spoilers.

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List the appropriate creative and production credits for this entry:

LaurieAnn Wojnowski, Design Coordinator
Katie Lucas, Assistant Editor - Lynn Kim, Senior Designer
Jake Taylor, Associate Art Director
Horatio Baltz, Consultant
Paolo, Production Artist
Emily Bales, Associate Producer
Dale Pollak, Designer - Sean Gardner, Supervising Producer
Annmarie Nye, Producer - Adam Dubov, Director & Executive Producer
Kevin Pearce, Editorial Director
Emily Giannusa, Manager
Michael Hoffman, Associate Manager
Becky Rho, Associate Manager
Frank Boutwell, VP Digital Delivery
Julia Mooradian, Project Manager
Mihir Shah, Account Supervisor
Doug Dimon, Creative Director
Ann Grey, Lead Developer
Matt Timpson, Quality Assurance Engineer
Brian Desarro, Quality Assurance Engineer
Rose Holston, SEO Expert
Walker Hutchinson, Networking Lead
Scott Petts, Art Director
Sabrina Calouri, Vice President, HBO Digital and Social Media