Company: Definition 6
Company Description: Definition 6 is a Unified Marketing Agency that creates experiences to unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. For the past 15 years, Definition 6 has helped clients redefine brand experiences, unifying the disciplines of marketing and technology.
Nomination Category: Web Site Categories
Nomination Sub Category: Real Estate

Nomination Title: Ashton Woods Homes Website Redesign

How often is this web site updated? This website is updated by the client daily, and various development updates have been released since the site launch in October.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

Definition 6 played a critical role in the launch of a brand new Ashton Woods Corporate website. Ashton Woods wanted the new site to refine the brand look as well as showcase the design of their homes while emotionally involving the buyer in the process of designing their new home. After Razorfish created the more interactive design, Definition 6 launched the site to specifically appeal to the prospective homeowner, and incorporated the functionality to display hundreds of different home attributes. The new website features multiple new sections in order to highlight the communities, amenities, and design options as well as allowing the buyer to create their own profile and experience. The new look displays some of the most visually appealing design work in the industry.

List the appropriate creative and production credits for this entry:

Ashton Woods Homes, Client. Carrie Schonberg, VP of Marketing.
Definition 6, Agency.
Razorfish, Design Firm.