Company: Definition 6
Company Description: Definition 6 is a Unified Marketing Agency that creates experiences to unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. For the past 15 years, Definition 6 has helped clients redefine brand experiences, unifying the disciplines of marketing and technology.
Nomination Category: App Awards Categories
Nomination Sub Category: Entertainment

Nomination Title: HBO's Game of Thrones Join the Realm

The date on which this nominated app was first distributed or otherwise made public: Sunday, March 24th 2013

Briefly describe this app’s objectives and how it has met those objectives (up to 125 words). Include here the platforms your app supports:

HBO and Definition 6 created the Game of Thrones 'Join the Realm' sigil creator to drive awareness and anticipation for the season premiere using highly personalized, spreadable media. The global application allows fans to create their own 'coat of arms' like those featured in the show. Definition 6 executed the build of the website designed for Chrome, Firefox, IE9/10, and iOS on iPad as well as mobile and touch optimized for iOS 5+ on iPhone and Android devices Jellybean, ICS, and most Gingerbread. Since launch, the site has received over 1 million visits. The Season 3 premiere of Game of Thrones on HBO set a record for highest viewership ever seen by the show, up over 13% from Season 2.

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List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Definition 6/Atlanta

Client: HBO

HBO:
Sabrina Caluori VP, Social Media & Performance Marketing at HBO
Jim Marsh  Director, Social Media at HBO
Emily N. Giannusa, Manager, Social Media and Performance Marketing at HBO

Definition 6:
Paul Hernacki, Chief Technology Officer
Margaret-Parham Holt, Account Manager
Vinod Khurana, Technical Director
Chris Hearn, Front End Development
Kevin Fay, Development
Moses Adrien, Development
Frank Boutwell, Quality Assurance