Company: Cision, Chicago, IL
Company Description: Cision is a leading global media intelligence company, serving the complete workflow of today’s PR and communication professionals. Offering the industry’s most comprehensive PR and social media software, rich analytics and a Global Insights team, Cision enables communicators to improve their marketing and strengthen data-driven decision making.
Nomination Category: New Product & Service Categories - Software
Nomination Sub Category: New Product or Service of the Year - Software - Marketing/Public Relations Solution

Nomination Title: Cision PR Edition

Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date:

When Cision and Vocus combined, we promised to innovate the public relations space. Launched to customers in April 2015, Cision PR Edition was our step toward fulfilling that promise. This comprehensive communication suite contains major performance enhancements and new capabilities created by combining the best of Cision and Vocus.

Cision is uniquely positioned to offer best-in-class media intelligence technology coupled with our global team of analysts that synthesize and interpret big data into actionable insights to power our clients’ stories. Through the full spectrum of communication research, planning, execution and measurement, Cision’s powerful media and social listening and insights offering is the global leader.

Cision PR Edition allows users to:

Find the Right Influencers:
Cision PR Edition has the world’s largest media and influencer database with 1.6 million contacts, outlets and editorial opportunities, including media profiles containing work histories, pitching preferences, social profiles, proprietary influencer ratings and more.

Its Influencer Search functionality allows users to augment Cision’s topical searching by surfacing influencers based on the actual words they’re using in their posts.

Tell Your Story:
PR professionals can use Cision to distribute new releases to their audiences through the market’s largest news release distribution network, including PRWeb, Marketwired, email, online newsrooms, social media and Help a Reporter Out (HARO) integration.

Track Your Story:
You can’t understand the full impact of your coverage without comprehensive media monitoring. Cision PR Edition allows users to track what people are saying about brands across millions of social, broadcast, print and online sources and track all of those conversations in one place.

- Coverage of millions of online and offline sources, including 20,000 print publications, 25,000 hours of closed-caption broadcast content daily, 90,000 news sites and 150 million blogs!
- Access to the industry’s largest collection of premium media sources, including The Associated Press, LexisNexis and social media sites such as Twitter, YouTube and Flickr.
- Real-time monitoring of social and traditional media from a single, integrated view with our new Streams feature.

Analyze Your Impact:
Measuring and analyzing a story’s impact can help drive the success of future campaigns. Cision analyzes what messages and channels are working, and how to most effectively reach audiences—so users can achieve their PR goals, understand brand reputation and boost ROI.

Upgraded interactive charts complement more than 200 customizable charts and the industry’s most reliable analytics to provide a multi-channel perspective of your communication.

The industry’s most robust CRM, which allows tracking and reporting on every pitch and interaction with media, even from corporate email systems.

Since we’ve rolled out these new features to our current customer, the feedback has been positive. With over 95 percent of PR firms in the U.S. using Cision, we have a commitment for delivering quality solutions to our clients.

In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service (up to 150 words).

- The world’s largest and most accurate media and influencer database with over 1.6 million records.

- Better target traditional and social media influencers with access to 300K social profiles.

- Influencer Search functionality that leverages the big-data capabilities to index hundreds of thousands of tweets daily to conduct real-time searches for topics influencers are talking about on Twitter.

- The most expansive media monitoring platform that tracks social content, broadcast, print and online news, featuring premium monitoring through partnerships with the Associated Press, LexisNexis, Twitter and others.

- Users have access to a worldwide view of traditional and social media with real-time monitoring coverage from more than 150 countries.

- Track sentiment, tone, reputation and the viral success of media stories with powerful metrics.

- Advanced analytics to deliver global insights into communication initiatives through more than 200 customizable charts.