Company: Cigna, Hartford, CT
Company Description: Cigna is a global health service and financial company dedicated to helping people improve their health, well-being and sense of security. Cigna Corporation's operating subsidiaries in the United States provide an integrated suite of health services, such as medical, dental, behavioral health, pharmacy and vision care benefits, as well as group life, accident and disability insurance.
Nomination Category: Web Site Categories
Nomination Sub Category: Health Products & Services

Nomination Title: Cigna's Health Care Reform website: InformedOnReform.com

How often is this web site updated? Weekly or sometimes daily.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

InformedOnReform.com is the industry-leading resource on health care reform rules and regulations, helping employers and brokers understand impacts to their health plans and businesses.

In 2014, the site underwent a responsive design upgrade, making it further optimized for mobile devices. The facelift opened new opportunities to feature topics and tie relevant information together – ultimately delivering a new user experience with refreshed and streamlined content.

This user-centric design provides simplified access to:

• Breaking news alerts
• Fact sheets
• An interactive timeline
• FAQs
• Webinar replays

In 2014, InformedonReform.com averaged 33,000+ visits and nearly 5,000 downloads per month.

Stakeholder feedback consistently recognizes InformedonReform.com as the top health care reform resource, with reporters and even government officials referencing the site to gain the latest reform news and insights.

List the appropriate creative and production credits for this entry:

Cigna Health Care Reform Consulting and Communications: Kari Stevens, Kathy Vaccaro, Molly Tatting, Alycen Farrell, Beth Meccariello, Courtney Drauschke
The Cigna eBusiness and Digital Marketing Teams lead by Matt Janis and Sara Samela