Company: CallidusCloud, Pleasanton, CA
Entry Submitted By: Callidus Software, Inc.
Company Description: Callidus Software Inc. (NASDAQ:CALD), doing business as CallidusCloud, is a leading provider of cloud software. CallidusCloud enables organizations to drive performance and productivity across their business with our hiring, learning, marketing and selling clouds. CallidusCloud drives performance and productivity for over 1500 leading organizations.
Nomination Category: Web Site Awards Categories
Nomination Sub Category: Computer Software

Nomination Title: CallidusCloud's Web Site

When was this site or blog first published? First published: 05/26/1998, latest update: 09/14/2012

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

CallidusCloud’s website educates visitors about our solutions and converts these visitors into leads. As we refreshed our company branding, we wanted the site to promote our brand with a cohesive look and feel. This has contributed to record traffic, conversion, and pipeline growth. Our website has 46,000 more visits in 2012 than 2011. This surge in traffic contributed to an overall increase of 49% in the number of sales opportunities generated.

Changes to our website in 2012:

• Comprehensive redesign to reflect the new CallidusCloud brand
• Mobile enablement
• Easier access to datasheets, case studies, testimonials and other material
• Simplified menu navigation to access resources with a single click

2012 vs. 2011

Total Visitors: +17.79%
Direct Traffic: +15.89%
Pages/Visit: +7.58%
Time on Site: +4.27%
Page Views: +37.63%

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List the appropriate creative and production credits for this website:

Giles House, VP Marketing Communications and Products - Giles combines a practical mix of technology, channel and direct sales experience with the energy and creativity necessary for a successful senior marketing executive. He has over 9 years of experience working in the technology industry including working for international enterprise software leader SAP for 5 years. Giles has also worked in small and mid-size cloud software companies in the Microsoft Ecosystem before joining CallidusCloud in 2010.  Giles is the Vice President of Marketing at CallidusCloud where he is responsible for the company’s go to market strategy, branding, corporate and marketing communications. Prior to this role Giles worked in the EMEA territory where he was responsible for new product sales in the region as well as managing the company’s EMEA partner network. He graduated from the University of Southampton in 2003 with Honors.

Heng-Hua Wang, Internet Marketing Associate