Callidus Software Inc

Company: Callidus Software Inc., San Jose, CA
Entry Submitted By: Jock Breitwieser
Company Description: Callidus Software is the leading provider of Sales Performance Management (SPM) software and services that allow the world's largest companies to strategically manage incentive payments to employees, distributors, brokers, and channel partners. Callidus’ customers gain a competitive advantage by maximizing the return on this strategic asset.
Nomination Category: Web Awards / Web Site & Blog Categories
Nomination Sub Category: Computer Software

Nomination Title: Solving Compensation Nightmares

1. When was this site or blog first published?

October 2009

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

http://www.callidussoftware.com/

Objectives:
• Prove business needs for sales performance management solutions
• Exemplify benefits of sales performance management solutions
• Drive revenue by generating new leads and fill the sales funnel
• Create an easy-to-use experience for customers and prospects

How we met objectives:
• Generate leads through clear call to action on every page, offering product
demos, white papers and webinars
• Clear communication of solutions through organized dropdown menus and layout
• Explanation of industry specific issues and how sales performance management
solves problems and meets business needs
• Simple layout
• Easy navigation throughout site with site map and clearly labeled pages

3. List the appropriate creative and production credits for this entry:

BAT Studio