Blackhawk Network

Company: Blackhawk Network, Pleasanton, CA
Entry Submitted By: MWW Group
Company Description: Blackhawk Network is a prepaid and payments network, a market leader in card-based financial solutions and the largest provider of third-party prepaid cards.
Nomination Category: Web Awards / Web Site & Blog Categories
Nomination Sub Category: Financial Services

Nomination Title: Blackhawk Network’s GiftCardMall.com

When was this site or blog first published?

Re-launched from 2008 on November 2009

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

GiftCardMall.com http://www.giftcardmall.com is an award winning consumer Web
site for gift cards, offering consumers convenient access to today’s most
popular brands. The Web site is the online destination to Blackhawk Network’s
Gift Card Mall™, which is offered globally through an exclusive retail network
of leading grocery, mass, drug, convenient and specialty retailers.

To demonstrate the convenience of purchasing online, the site continuously
features recommendations for gift recipients, new card offerings, e-gift cards
and personalized/customized features. In addition, ideas and trends are offered
to consumers through GiftCardMall.com branded Facebook and Twitter accounts.

List the appropriate creative and production credits for this entry:

Web Development Firm/City:  Blackhawk Network/Pleasanton, California