Company: BGT Partners, Miami, FL
Company Description: We are a global interactive services firm that helps companies strengthen brand and business relationships through digital marketing and technology solutions. Clients include the 2008 Beijing Olympic Committee, Avaya, Sony and FedEx. Founded in 1996, headquartered in Miami, with offices in Chicago, New York, Los Angeles, Paris, and Latin America.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Video Site

Nomination Title: Kaplan YouTube Channel

When was this site or blog first published?
January 2011

Briefly describe this site's objectives and how it met those objectives (up to 100 words).

The Kaplan YouTube Channel sought to create an innovative social outlet to help strengthen Kaplan University’s brand for current students and monitor the feedback on the school. By creating an easily navigable common space on YouTube, Kaplan University wanted to bring a wide variety of networks together, including students, visitors and possible prospects. Kaplan University’s strategy for reaching its current students and target audience for new leads was to create this YouTube channel and be able to feature major portions of the actual website in a compelling and fun way.

List the appropriate creative and production credits for this entry: