BankAtlantic

Company: BankAtlantic
Company Description: BankAtlantic, "Florida's Most Convenient Bank" is one of the largest financial institutions headquartered in Florida and provides a comprehensive offering of banking services and products via its broad network of community stores throughout Florida and its online banking division - BankAtlantic.com. BankAtlantic has 74 stores and operates more than 200 conveniently located ATMs.
Nomination Category: Advertising
Nomination Sub Category: Best Radio Ad Campaign

Nomination Title: BankAtlantic - :60 Radio Campaign (Psychic, Wedding & Skydiving)

   1. The date in 2004 on which this nominated campaign was first run, aired, or otherwise made public:

February 2005

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

Communication Objective:
Develop a totally new branding campaign for BankAtlantic highlighting the
convenience benefits of being open 7 days a week.

Obiectives Met:
The "Yeah, we're open" campaign was developed to communicate BankAtlantic's key competitive advantage, being open 7 days a week. The advertising highlights our "open 7 days a week" message through a commonly utilized icon, an open sign. The concept of "Yeah, we're open" goes beyond the functional benefits of being open 7 days a week. It also captures the emotional benefit of what BankAtlantic is open to doing for its customers, for example, staying open late and providing products and services that save you money. Through witty copy lines and simple eye-catching creative, the campaign positions BankAtlantic as truly, Florida's Most
Convenient Bank.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: Zimmerman & Partners Advertising, Ft. Lauderdale, FL
Client: BankAtlantic
Creative Director: Matthew Davis
Writer: Evan Goldstein