AT&T U-verse, Dallas, TX
Company: AT&T U-verse, Dallas, TX
Entry Submitted By: FleishmanHillard
Company Description: AT&T Inc. is a premier communications holding company and one of the most honored companies in the world. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. It also offers advanced TV service with the AT&T U-verse® brand.
Nomination Category: App Categories
Nomination Sub Category: Entertainment
Nomination Title: U-verse KIDS!
1. The date on which this nominated app was first distributed or otherwise made public:
February 20, 2014
2. Briefly describe this app’s objectives and how it has met those objectives (up to 125 words). Include here the platforms your app supports:
U-verse KIDS! is a smartphone and tablet app that works as a customized TV guide and remote for new and non-readers. Parents can set custom filters that regulate which programming is made available to children via the app. The app screen will only present TV listings that meet the parents’ set filters. Children can tune the TV directly to programs displayed on the app screen with easy-to-use remote control buttons. It also lets kids pause, fast forward or rewind live TV.
U-verse KIDS! was developed by researchers at AT&T Labs with the U-verse Marketing team. Using Easy Remote’s framework, researchers were able to create a specialized app that meets the needs of both children and parents. U-verse KIDS! is available on iOS and Android platforms.
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List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Application/Product Development – AT&T GW Shaw – AT&T, VP Video Products Gordon Brown – AT&T, Executive Director Market Development Jonathan Lin – AT&T, Director of Application Strategy & Development Diane Kearns – AT&T, Lead Product Marketing Manager, IPTV and Mobile Applications Taniya Mishra, SMTS-Research Mazin Gilbert, AVP Tech Research Christopher Rice, VP Advance Technologies & Architecture