Company: Aternity, Westborough, MA
Company Description: Aternity, an Intel Capital portfolio company, redefines end user experience management by providing the industry’s first patented Frontline Performance Intelligence platform designed to dramatically reduce business disruptions and significantly increase end user productivity.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Software - Mobile Operations Management Solution

Nomination Title: Aternity for Mobile App Developers

Tell the story about this nominated product or service (up to 525 words). Describe its function, features, benefits, and performance to date:

Aternity is a software company that not only listens to its customers, but is constantly researching and developing how it can bring to market innovative capabilities that will ultimately increase user and business productivity. Enterprise mobility is a key component of its unified approach to End User Experience Monitoring and, as customers expand their monitoring strategies to mobile devices and BYOD strategies, Aternity’s R&D team recognized that there was another visibility gap in end user experience that had to be addressed. This is the gap between the consumption-side of mobile app usage and the visibility that mobile app developers have in understanding how mobile app, device and network metrics impact user experience.

As a result, Aternity developed and released the industry’s first tag-free mobile Application Performance Management (APM) platform that provides comprehensive visibility across performance and availability of mobile apps and devices. By embedding End User visibility into mobile apps, Aternity for Mobile App Developers dynamically alerts and delivers actionable analytics to mobile app developers and stakeholders so that they can ensure optimal user experience and productivity with their apps. As a result, users’ reliance on mobile apps will increase as they have confidence that the apps won’t crash, won’t be slow, and, instead, will make their lives easier.

Aternity for Mobile App Developers empowers delivery of the highest-quality apps through:
• No-tag, rapid instrumentation process for native mobile apps
• Performance troubleshooting for both mobile apps & devices
• Proactive alerts & reporting by Location, Carrier, Device Type, Operating System, Target Server, etc.

Aternity for Mobile App Developers was first introduced to the market in November 2013, and is currently, as of March 2014, available through Early Access. To date, 500+ enterprises have registered to gain early access to its SDK. In a survey sent to these enterprises and Mobile App Developers, more than 75% have named Aternity’s “Extensive Feature Set” as the primary influencing factor as to why they want to embed Aternity for Mobile App Developers’ SDK into their mobile apps.

Aternity for Mobile App Developers is a critical component of the Aternity for Mobile ecosystem, which provides the industry’s only complete approach to monitoring and managing real End User Experience in mobile environments. Aternity’s flagship mobile capabilities for the enterprise, known as Aternity for Mobile, has been embraced across multiple industries for a wide variety of use cases—including a mobile app for booking transportation, an enrollment app for higher education, a mobile real estate app, a mobile app for call centers, and a news aggregator service-further demonstrating the ubiquity of the value and impact this technology provides on the widest array of mobile apps for any industry.

As a mobile APM pioneer, Aternity has empowered enterprise IT teams to extend their End User Experience monitoring of applications running on physical and virtual desktops to any mobile app while leveraging the same platform. Now with the conception of Aternity for Mobile App Developers, they can also leverage the End User Experience Management capabilities required to deliver high-quality apps that delight their enterprise customers.

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2. Provide a brief (up to 125 words) biography about the leader(s) of the team that developed this nominated product or service:

Shachar Segev is Aternity’s Vice President of Research and Development, bringing more than 25 years of experience leading the design and development of enterprise software products and running large development organizations. Prior to joining Aternity’s team, Segev served for almost nine years as Vice President of Research and Development and CTO for Pontis, a leading provider of contextual marketing solutions for mobile operators. Prior to that, Segev served as CTO at TeleKnowledge Group for six years where he managed R&D and Professional Services.