Company: Arc+Arrow Creative Group, Miami, FL
Company Description: Arc+Arrow Creative Group is an award-winning, Miami-based branding, marketing and creative consultancy. We’re dedicated to helping global brands build authentic, lasting connections with audiences by partnering to define the story at the heart of brands, and making it as impactful and inclusive as possible.
Nomination Category: Publication Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit - Online/Electronic

Nomination Title: Winter Party Festival Invitation to Sponsorship

The date on which this nominated material was first distributed or otherwise made public: November 12, 2014

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words

The Invitation to Sponsorship is an electronic sales tool positioned to sell sponsorships for Winter Party Festival, one of the largest outdoor celebrations in South Florida. The Invitation to Sponsorship brochure is designed to drive intrigue and showcase sponsorship impressions for Fortune 500 brands, while providing event details and festivalgoer demographic information.

The Invitation to Sponsorship proved to be the most successful sales tool in the festival’s 22-year existence. The festival surpassed its sponsorship goal by over 150% while surpassing $1,000,000 in revenue for the first time ever! Winter Party Festival credits the sponsorship sales for the 2015 festival to Arc+Arrow’s creative design and brilliant copywriting that truly engaged brands to support Winter Party Festival.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City: