Andrew Yeager
Company: Muzak LLC
Company Description: Muzak creates experiences with Audio Architecture, the art of capturing the emotional power of music and putting it to work for clients to enhance their brand image. Serving 350,000 client locations around the world, more than 100 million people hear Muzak programs each day. Muzak delivers music, messaging, and sound system design through more than 200 service locations.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Best Sales Executive
Nomination Title: Andrew Yeager: National Sales Account Executive
- Tell the story about what this nominee achieved in 2002 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
In 2002, Andrew Yeager had the most successful single year of any account executive in Muzak's 72-year history. Period. He is the first account executive in the history of the company to bring in more than $100,000 in monthly recurring revenue. He shattered all previous sales records, signed a string of major national clients, including Caribou Coffee, Payless Shoe Source, Men's Wearhouse, and Lane Bryant. He brought Muzak into a combined total of almost 3,000 locations, and he did all this while maintaining his relationship with all his existing clients. In a word: phenomenal.
"Muzak is an amazing company to represent," said Andrew. "It is this 72-year-old institution, that has the inventive drive and the flexibility of a start-up." Part of why Andrew can sell Muzak so successfully is that he has contributed directly to our company's ability to reinvent itself in better, more intelligent ways. He worked closely with Creative Director, Alvin Collis, to develop the concept of Audio Architecture, a process of branding in which music is used to create an emotional bridge between a customer and a company's brand.
Andrew's knowledge of Muzak's philosophy enables him to convince businesses to come on board. One of the biggest accounts he signed this year, Men's Wearhouse, which has over 500 locations, had refused to even consider the idea of in-store music before Andrew talked to them. Only after Andrew and Alvin gave the company a dynamic capabilities presentation, was Men's Wearhouse able to see the incredible benefits that Muzak brings to the retail experience. "My job is just to tell our story," added Andrew. "Not only can we enhance a brand in all these amazing ways, but we also have a national service network of over 200 local offices to provide a level of service that's as strong as the product they're supporting."
- List hyperlinks to any online news stories, press releases, or other documents that support the claims made above.
To include a URL you must begin and end the URL with a square-bracket and include http://
Example: [http://www.yourdomain.com] - Provide a brief (up to 100 words) biography about this nominee:
Born in Seattle, Andrew Yeager majored in Psychology at Seattle University before moving to Chicago in 1995 to join Muzak as a member of National Sales. In a short 8 years, he helped change the direction of the business music industry, and in the process became the most successful salesman in the 72-year history of the company. Andrew worked closely with Alvin Collis to develop the concept of Audio Architecture, and has sold this concept to many of the world's top brands.