Company: Anametrix, San Diego, CA
Company Description: Anametrix is the only marketing analytics platform to combine real-time performance feedback with multichannel predictive modeling for comprehensive insights and powerful decision support. By collecting, analyzing and making sense out of data from virtually any source, Anametrix enables marketers to act on multichannel data to drive revenue and profitability
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Media & Entertainment - Product

Nomination Title: Anametrix for News & Entertainment Media

1. Tell the story about this nominated product or service (up to 525 words). Describe its function, features, benefits, and performance to date:

In October 2013, Anametrix commercially launched Anametrix for News and Entertainment Media. Anametrix for News and Entertainment Media takes the guesswork out of your decisions with real-time applied analytics.

The cloud-based Anametrix solution can:
• Consolidate and analyze data from print, broadcast, online, social and mobile properties.
• Combine, real-time information with in-depth reporting and analysis, including predictive and statistical modeling.
• Deliver in-the-moment analytics on your readers, viewers and listeners.
• Reveal opportunities to make more advertising, premium content and subscription revenue.

Designed for both ease of use and flexibility, the Anametrix technology platform was built from the ground up to power a wide range of marketing analytics capabilities – from streaming data collection, web and mobile analytics, to real-time queries, segmentation, dashboards, reporting and predictive analytics. This common platform promotes integration and consistency, differentiating Anametrix from other vendors who have developed or acquired their tools separately and attempted to cobble them together.

With a completely unified cloud –based analytics platform like Anametrix, users can combine and correlate information across myriad enterprise data sources, and leverage the power of real-time data collection. The output is right-time results returned completely in context with accuracy and relevancy across all access layers and delivery methods.

Anametrix is the only analytics platform to natively combine real-time marketing performance feedback with multichannel predictive modeling for comprehensive insights, and powerful decision support.

Anametrix powers News organizations ‘editorial teams with the following:

• What content and authors attract the most readership
• What stories should be featured on the homepage
• What headlines increase readership
• What sections enjoy the longest visits and most pageviews
• What authors engage most successfully on social media
• When it makes sense to post a story on Facebook
• What threshold to set to trigger a paywall subscription
• What photo galleries attract the most views
• Who are your most popular photographers
• How video streaming contributes to size and types of audience and ad revenue

Anametrix powers broadcast producers with the following:

• How each delivery channel affects viewership
• How the mix of traditional television, online, social and mobile affects ratings
• What social-network engagement correlates to more viewership
• What campaigns and promotions improve ratings
• Which programs should be promoted on streaming video sites
• How to justify increased ad fulfillment with advertisers
• Whether distributing content to YouTube, Hulu and other partners improves broadcast ratings or erodes audience
• How to use predictive modeling to forecast ratings and price advertising

“Anametrix has given us a flexible, multichannel analytics solution, providing powerful decision support on how our editorial and advertising is performing from moment to moment. Using Anametrix data, our editors and staff have increased page views by nearly 25 percent and audience size by 12 percent year over year, despite introduction of a paywall. We’re also more accurately stocking ad units by popularity, which drives our ad revenues. Additionally, live-stream data from Anametrix helps us increase our effective television ratings by up to 30 percent, which has a direct influence on our broadcast revenue.” Joseph Gordon, Director of Research, U-T San Diego

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2. Provide a brief (up to 125 words) biography about the leader(s) of the team that developed this nominated product or service:

Anametrix was founded in 2010 by the trailblazing analytics team behind WebSideStory, the world’s first SaaS web analytics solution (acquired by Omniture/Adobe). Pelin Thorogood, CEO - 20-year high-tech innovator and analytics expert, Pelin was formerly the CMO of WebSideStory. She was named a “20 Women to Watch” by SLMA in 2011 and 2012, and is a regular columnist for ClickZ. Pelin holds B.S, MEng, and MBA degrees, all from Cornell University, where she also serves as Executive-in-Residence for the Johnson Graduate School of Management.

Other executives include Mark Caldwell, CTO, formerly VP Engineering at Disney, Olivier Silvestre, SVP, Client Success, formerly professional services leader at WebSideStory, and Tealium co-founder, and Barry Parshall, SVP Product Management, formerly VP of Product Management at Webtrends and iJento.