Alticor

Company: Alticor Inc., Ada, MI
Company Description: Leading direct selling company.
Nomination Category: Corporate Web Sites
Nomination Sub Category: Service Advertising

Nomination Title: Access Business Group: Expert Solutions for Your Business

   1. When was this web site first published?

September 2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

http://www.accessbusinessgroup.com/

Main Objective: Receive quality hits

The new ABG site receives approximately 10,000 hits per month.  Of those hits,
ABG is looking for 3-4 new clients each year.  Meaning the quality of hits is more
important than quantity, which flies in the face of traditional thoughts on
promotion.  In the site redesign, the ABG team took special care to craft language
that would encourage only customers that met its business criteria to contact the
company.

To date, this strategy has been especially effective.  The volume of feedback has
decreased by 35 percent and the quality of the contacts has dramatically
improved.  

“We used to get emails from people who painted 6-10 rocks each year and
wondered if we could help them distribute them.  Now we get leads from large,
international companies who clearly understand our business and how we can
help them,” said Randy Osmun, Marketing Manager for ABG.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Agency: Clare Wade Communications
Creative Director: Marie Seiden, Seiden & Associates