Akavit Group

Company: Akavit Group, Denver, CO
Entry Submitted By: Pitch110
Company Description: Akavit is a leading interactive web agency dedicated to engineering innovative solutions that maximize the effectiveness of a company’s online presence and marketing campaigns. With expertise spanning from interactive marketing strategy to hardcore backend integration, Akavit has helped clients such as the Bud Light and Denver Broncos stay ahead of their competition and achieve their online goals.
Nomination Category: Web Awards / Web Site & Blog Craft & Function Categories
Nomination Sub Category: Best E-commerce Site

Nomination Title: GoLite Increases Sales with Re-Branded Site

1. When was this site or blog first published?

August 2009

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

In 2009, GoLite initiated a new overall brand strategy which included re-
branding its digital space. Objectives for the web site were to bring it to the
next level visually and make it easier to find and purchase products. GoLite
retained the services of leading interactive web agency, Akavit, and Sukle
Advertising & Design to help them achieve their goals. The site was revamped
visually with clear navigation and an impactful slide show. A scrollbar was
incorporated to highlight full collections and encourage visitors to buy
additional recommended products. Since the launch of the site, there have been
354,000 visitors and more than 50% were new visitors. http://www.GoLite.com/

3. List the appropriate creative and production credits for this entry:

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Akavit Group