Company: Akavit, Denver, CO
Company Description: Akavit is a digital & mobile marketing agency dedicated to designing & engineering innovative solutions that maximize the effectiveness of a company’s online presence and social marketing campaigns. With expertise spanning from interactive strategy to enterprise level integrations, Akavit has helped brands such as Tervis and the Denver Broncos achieve their online goals.
Nomination Category: Web Site Categories
Nomination Sub Category: Food & Beverage

Nomination Title: Avocados from Mexico

How often is this web site updated? Frequently.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

Akavit was hired to replace the already outdated and functionally dubious web presence from the ground up. For the consumers, the GM and HM sites share much of the same content themes while the tone, style and focal points are specifically catered to their audiences. The General Market site is squarely focused on the use of Guacamole as the ‘Gateway Drug’ for those new to Mexican cuisine – with the marque feature being Guacopedia. The Hispanic Market site skews to a family narrative featuring sections for Moms and Kids, Nutrition and Meal Planning.

List the appropriate creative and production credits for this entry:

Sarah Betts - Project Manager
Jonathan Finger - Co-Lead Developer
Ben Hays - Co-Lead Developer
Robert Betts - Creative Director